how to promote your blog on instagram

15 Smart Ways To Promote Your Blog On Instagram

Are you looking to promote your blog on Instagram?

With over 1 billion active users, Instagram is a valuable platform to grow your blog’s audience and increase engagement.

In fact, according to a recent survey, 70% of users turn to Instagram to discover new products and services.

In this blog post, we’ll go over 15 unique ways to promote your blog on Instagram, including utilizing Instagram Stories, collaborating with influencers, hosting Q&A sessions, and more.

Let’s dive in!

1. Utilize Instagram Stories

Instagram Stories are a powerful way to promote your blog and increase engagement with your followers.

In fact, 500 million people use Instagram Stories every day. You can create visually appealing stories that highlight the key points of your blog posts.

Include swipe-up links to direct followers to your blog, and add interactive features like polls or quizzes.

Fitness blogger Kayla Itsines uses Instagram Stories to share snippets of her workouts and promote her fitness app. She includes a swipe-up link to direct her followers to download the app.

2. Use Hashtags

Hashtags are a crucial element of promoting your blog on Instagram. They make your content discoverable to users who are interested in the topics you write about.

In fact, posts with at least one hashtag get 12.6% more engagement than those without.

Be sure to use relevant hashtags that are specific to your niche. For example, if you’re a food blogger, you could use hashtags like #foodie, #recipes, and #foodbloggers.

Using branded hashtags can also help you build your brand and encourage user-generated content.

3. Collaborate with Influencers

Partnering with influencers in your niche can help you reach a larger audience and promote your blog through sponsored posts, giveaways, or affiliate marketing. Influencer marketing is projected to be worth $15 billion by 2022.

When selecting influencers to partner with, look for those who have a similar audience to your target market and have high engagement rates.

Travel blogger Lauren Bullen often collaborates with hotels. and travel brands to promote her blog and social media channels.

4. Share User-Generated Content

Reposting photos and comments from followers who have engaged with your blog can help you build a sense of community and increase engagement on your posts.

Encourage followers to share their own content using a branded hashtag and reshare the best content on your own Instagram account.

Fashion blogger Blair Eadie regularly reposts photos of followers who have recreated her outfits using the hashtag #AtlanticPacific.

5. Host Instagram Live Sessions

Hosting live sessions on Instagram can help you connect with your followers and promote your blog.

You can discuss the topics you cover on your blog, answer questions from viewers in real-time, and offer exclusive insights to keep them engaged.

Business coach Jenna Kutcher hosts weekly Q&A sessions on Instagram Live to answer questions from her followers about entrepreneurship and marketing.

6. Run Contests

Hosting a contest can help you increase traffic to your blog and grow your Instagram following.

For example, you could host a contest that requires participants to visit your blog to enter.

Be sure to follow Instagram’s guidelines for running contests, such as clearly stating the rules and guidelines for entry and selecting a winner fairly.

7. Post Behind-the-Scenes Content

Sharing behind-the-scenes content of your blog can help you humanize your brand and create a deeper connection with your followers.

For example, you could share the process of creating a blog post, what goes into running a successful blog, or your workspace.

Lifestyle blogger Aimee Song often shares behind-the-scenes content on her Instagram. Including photos of her travels and the process of creating her blog posts.

8. Use Instagram Reels

Instagram Reels is a relatively new feature that allows you to create short, engaging videos that can help you increase your reach on the platform.

According to Instagram, Reels are a great way to “discover new content and creators on Instagram.”

You can use Reels to create quick tutorials, share snippets of your blog posts, or showcase your personality and brand.

For example, beauty blogger Huda Kattan uses Reels to share quick makeup tips and tutorials.

9. Host Q&A Sessions

Hosting Q&A sessions can help you engage with your followers and provide valuable insights into your niche.

You can use Instagram’s question sticker to collect questions from your followers and then answer them in a separate post or Instagram Live session.

Lifestyle blogger Grace Atwood hosts weekly Q&A sessions on her Instagram to answer questions about blogging, beauty, and travel.

10. Share Teasers

Teasing upcoming blog posts on Instagram can help you generate buzz and interest among your followers.

You can share sneak peeks of your content or highlight key points to entice followers to read more on your blog.

Food blogger Tieghan Gerard often shares photos of upcoming recipes on her Instagram to promote her blog.

11. Use Instagram Ads

Instagram ads can help you reach a larger audience and promote your blog to users who may not be following you yet.

You can create sponsored posts that target users based on their interests, location, and demographics.

Be sure to use high-quality visuals and compelling copy to capture users’ attention and encourage them to visit your blog.

Fashion brand Revolve uses Instagram ads to promote their clothing lines and drive traffic to their website.

12. Cross-Promote on Other Platforms

Cross-promoting your Instagram account on other platforms like Twitter, Facebook, and Pinterest can help you increase your following and drive traffic to your blog.

You can add a link to your Instagram account in your email signature, include it in your blog posts, or share it in your newsletter.

Lifestyle blogger Julia Engel includes links to her Instagram account on her blog and in her email signature to drive traffic to her social media channels.

13. Collaborate with Other Bloggers

Collaborating with other bloggers in your niche can help you reach a larger audience and promote your blog through guest posts, link exchanges, or social media shoutouts.

You can reach out to other bloggers in your niche and propose a collaboration that benefits both parties.

Travel bloggers Dan and Casey from A Cruising Couple collaborate with other travel bloggers to share content and cross-promote their blogs.

14. Use Instagram Guides

Instagram Guides are a relatively new feature that allows you to create curated collections of your own content or content from other users on the platform.

You can use Guides to promote your blog posts, share tips and advice, or highlight your favorite products.

Beauty blogger Jackie Aina uses Instagram Guides to share her favorite skincare products and promote her blog posts.

15. Engage with Your Followers

Engaging with your followers on Instagram can help you build a loyal community and increase engagement on your posts.

You can reply to comments, like and share user-generated content, and ask for feedback on your blog and social media channels.

Lifestyle blogger Emily Schuman often replies to comments on her Instagram posts and shares user-generated content to create a sense of community among her followers.

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