are blogs still profitable

Are Blogs Still Profitable In 2023

Are blogs still profitable in 2023 and beyond? The Answer is YES

With over 6 million articles being posted daily on the internet. It is understandable to question the need for new blogs in an already saturated market. 

But with 32.7 million bloggers in the United States alone in 2022.

Number of bloggers in the united state
Image source: firstsiteguide

And over 500 million blogs worldwide. the blogging industry is showing no signs of slowing down.

Some may argue that the industry is oversaturated and there’s no new space for running a blog for profit. But with new products and technologies emerging every year. 

There is a constant demand for articles that educate and inform readers about these advancements. 

Just look at the growth in the crypto industry in 2022, with the introduction of NFTs, WEB 3.0, and the Metaverse.

Or the rise of the AI industry in 2023. These new developments require writers who can educate the masses through their blogs.

The truth is that the blogging industry is not dead. And will always welcome new and enthusiastic bloggers willing to produce quality and unique content. 

In fact, with the advent of new technologies. The opportunities for bloggers to share their expertise and make money have only increased. 

So, if you’re considering starting a blog, don’t be discouraged by the number of existing blogs. Instead, focus on creating valuable and informative content. And you’ll find success in the ever-evolving blogging landscape.

The future of blogs in 2023

In 1996, Bill Gates says, “Content is King“. Fast forward to today’s business world. and we can see that this statement holds just as true as ever. 

Almost everyone on the internet is leveraging content to generate more sales online, and blogs are a crucial part of that strategy.

Blogs are an essential tool for businesses of all types, both B2B and B2C. Blog contents provide an effective way to attract unique visitors to your website that can be converted into customers.

With a blog, you can share valuable information, showcase your expertise, and build trust with your audience.

Some might argue that video content will push out blog content, but that’s not the case. According to Oberlo Google processes approximately 8.5 billion searches a day.

Another study also shows that tweets with text perform better than tweets with videos. Indicating that people still prefer to read and learn through text-based content.

Blogs have a greater value than what we post on social media networks such as Facebook, Twitter, or Instagram. 

People are still reading blogs and will continue to do so for as long as businesses exist on the internet. The growth in the blogging space is not going away, it’s only expanding.

3 Changes that will happen in the blogging industry in 2023

Here are the changes that will affect every blogger in 2023 and beyond.

1. Search engines will focus more on the readers.

Approximately 7 million blog posts are published every day.

blogging statistics

And 67% of bloggers who publish daily claim to be successful.

However, not all content is treated equally in the sight of Google. The Google core updates in 2022 affected many bloggers, with many lamenting the loss of 90% of their organic traffic.

So why did these updates happen, and why did so many bloggers lose their traffic?

One contributing factor may be the rise of copywriting tools. When bloggers focus heavily on numbers rather than quality. They produce tons of content that do not provide value to readers.

Some bloggers focus mainly on producing 70% of commercial content to make more money rather than producing more informative content on their blogs.

Google has billions of articles in its database, so it doesn’t want more crappy content. So it is focusing on ranking content that is written by bloggers who are experts and have experience in their target niche.

This means that bloggers need to focus on providing valuable and informative content that is tailored to the needs of their target audience if they want to succeed in the long run.

2. Bloggers will focus on building their personal brands

With the hit of Google’s 2022 core update. We are going to see an increase in bloggers building their personal brands.

Let’s take a look at successful figures like Elon Musk or Neil Patel for example. These individuals have built a strong brand for themselves. And even without Google, they can still run a business that continues to attract new customers.

According to the Harvard Business Review, customers who are fully connected to a brand are worth 52% more to a business than those who are not.

Building a personal brand helps you appear as an authority, expert, and someone who is experienced in your niche.

The more experienced and authoritative you become in your niche, the higher your blog ranking will be.

A personal brand is not only beneficial for your blog but also for your business. It helps in building trust, authority, and also credibility.

With a strong personal brand, you can attract more customers and also retain them for a longer period.

3. AI tools will kill more blogs and produce more blogs

Don’t get me wrong when I say AI tools will kill more blogs and produce more blogs. While AI writing tools like Jasper and ChatGPT can help many bloggers produce content quickly and make more money. blogs that solely depend on these tools will likely fail.

The truth is that only experts can truly leverage the benefits of AI writing tools. With the high speculation of these copywriting tools.

Many people will dive into blogging, but most of them will end up creating low-quality content that will never rank on Google.

Blog articles are for human beings, not robots, and if you only rely on publishing articles produced by AI tools, you will not be providing your readers with valuable information.

It’s important to remember that AI writing tools are meant to assist bloggers, not replace them. They can help with generating ideas, researching, and editing.

But the final product still needs to be crafted by a human who can write in a way that is engaging and informative for readers.

Expert advice: Only use AI writing tools if you understand the topic you are writing.

Popmati Emebu

Does anyone still read blogs?

According to blogging statistics, 77% of internet users still read blog posts.

This means that blogging is not fading out anytime soon. But the way people consume content has changed.

Their recent lifestyle has led to a demand for shorter, straight to the core content, rather than reading lengthy posts with no clear answers to their questions.

While lengthy content can still be valuable. It needs to be well-written and structured to captivate the reader’s emotions.

Gen Z blog readers tend to skim through the parts they are interested in. Rather than thoroughly reading the full post.

So bloggers should include:

1. Table of contents in their blog posts to make it easy for readers to find the information they are looking for.

2. Proper headers in all sections to guide readers through the post and make it easy to scan.

3. A summary at the end of the post. summarizing the main points and providing a quick overview of the content.

Is blogging a real career

Over the past years, many people viewed blogging as a hobby. Something you do on the side for fun.

But that is no longer the case. As more successful bloggers are sharing how they’ve turned their blogs into full-time businesses.

List of some popular bloggers who have turned their blog writing into a full-time career:

Pat Flynn: owner of Smart Passive Income blog and makes over $200,000 per month.

Michelle Schroeder-Gardner: owner of Making Sense of Cents blog and makes over $150,000 per month.

Jon Morrow: owner of Smart blogger blog makes over $200,000 per month.

These bloggers have not only been able to turn their passion into a full-time career. But they are also making a significant income from their blogs.

They have achieved this by creating valuable and informative content. Building a loyal audience, and monetizing their blogs through various strategies such as affiliate marketing, sponsored posts, and digital products.

What is a blogger salary?

According to the result from the Indeed blogger salary calculator. The average bloggers in the United States make around $3,486 per month.

bloggers salary calculator

This statistic is not limited to bloggers in the United States. Bloggers in other parts of the world are also making a similar amount from their blogs.

Your monthly or yearly earnings as a blogger depend on the amount of traffic your blog is generating per month. and where that traffic is coming from.

If your blog is getting traffic from first-world countries your monthly income will be high.

For example, if you have a piece of content containing an affiliate link that ranks on Google and the commission you get from a successful lead is $50.

If that content can generate 2000 visitors per month. You may be able to get 10 people to click on your affiliate link and purchase the product you’re promoting.

If you do the math, you will see that you’re getting $500 from just one article that’s getting 2k visitors per month. This strategy helps most bloggers make a lot of money every month.

The salary of a blogger depends on how well they are able to optimize their content. And the amount of visitors they are able to generate per month.

It’s important to remember that a lot of people will not make money blogging. Because it takes a lot of time, effort, and patience.

But if you are able to optimize your content and generate a lot of traffic. You can make a lot of money from your blog.


Blogging continues to be a profitable venture in the digital age. With 77% of internet users still reading blog posts.

The potential for income through monetization strategies such as affiliate marketing, sponsored posts, and digital products remain high.

However, to be successful, you must focus on producing valuable and informative content, building a loyal audience, and effectively monetizing your blog.

Bloggers must adapt to the changing consumption habits of readers to ensure the success of their blogs.

Let’s hear your thought in the comment section.

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