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The Best Time To Post On Youtube Shorts To Go Viral

Did you know that posting at the wrong time on YouTube could be the reason that your posts keep dying out and they’re flopping?

Or maybe you didn’t know that literally posting the same exact piece of content one hour early or one hour later could be the difference between your post flopping or your post going viral?

Well, don’t worry because by the end of this post, you’re going to know the three best times to be posting on YouTube right now.

In fact, most creators who follow this method see great increase in their subscribers. The same exact thing can happen to you, but all you have to do is implement the new best times for posting on YouTube.

The Impact of Niche on Posting Time

Your niche might play a factor because if your ideal audience is busy, asleep, or engaged in other activities when you post, it won’t be the ideal time.

Understanding how YouTube seeds an audience with a piece of content is crucial. The size of the seed audience determines how widely your content gets pushed.

If your niche audience isn’t part of that seed audience, your metrics may not meet expectations, leading to a post flop.

What is the best time to post on Youtube shorts

Now let’s talk about the best time you should be posting your videos on Youtube if you want to see increase in views and subscribers.

Best Time Slot: 7 pm to 11 pm

The first best time slot is going to be from 7 pm to 11 pm. Now, I know what you’re thinking, what time zone should I be posting in?

Well, that depends on your niche. You’re going to want to be posting at this time slot when your ideal audience is going to be online.

Whether it’s the East Coast, West Coast, Europe, or anywhere else, align your posting time with your audience’s online presence. Posting at the right time increases the odds of YouTube pushing out your content to the right people.

Second Time Slot: 2pm to 4pm

The second time slot to test is from 2pm to 4pm. While it may not perform as well as the first and last slots, it’s worth testing.

Supply and demand for content in your niche can vary, and seasons, holidays, or life changes can affect the best posting times.

Allocate 80% of your posts during the best time slot and use the remaining 20% for testing during off-peak hours to stay ahead of the curve.

Final Best Time Slot: 10:30 am to 11:30 am

The final best time to post is from 10:30 am to 11:30 am. This time takes advantage of a flip-flop in demand and supply, where people are busy, but many are still watching YouTube content.

Utilize this time to increase your visibility. However, ensure you use the right hashtags for your niche, as using the wrong ones can negatively impact your views.

Metrics Matter: Swipe Rate and Average View Duration

Your content must hit the right metrics. A swipe rate of less than 20% is crucial, meaning over 80% of people should watch your content. Use hooks, compelling voiceovers, or on-screen text to engage viewers.

For average view duration, aim for 100% for videos under 30 seconds and at least 80% for longer videos. These metrics increase the chances of your post sustaining views over time.

Frequently Asked Questions

What’s the significance of posting at specific times on YouTube?

Posting at specific times on YouTube is crucial for maximizing the visibility of your content. The timing influences the initial seed audience, affecting the algorithm’s decision to push your content to a wider audience. It can be the difference between a post flopping or going viral.

How do I determine the best posting time for my YouTube channel?

The best posting time depends on your niche and the online presence of your target audience. Consider their location and schedule to align your posting times. Testing different time slots and analyzing the metrics can help you identify the optimal posting time for your content.

Why is the second time slot (2 pm to 4 pm) worth testing?

While the second time slot may not perform as well as others, it’s important to test it because of potential imbalances in content supply and demand within your niche. Factors like seasonality and audience lifestyle changes can impact the effectiveness of this time slot.

How do I improve metrics like swipe rate and average view duration?

To improve metrics, ensure your content has a swipe rate of less than 20% and an average view duration that aligns with video length. Use hooks, compelling voiceovers, on-screen text, and psychological triggers to engage viewers and encourage them to watch your content in its entirety.


To sum it up, posting at the right time is crucial for YouTube success. Understand your audience, test different time slots, and focus on hitting the right metrics.

By implementing these strategies, you can increase the odds of your YouTube posts going viral and gaining the attention they deserve.

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