Did you know that 80% of marketers find influencer marketing effective?
If you’ve clicked on this article, chances are you’re well aware of the impact influencers can have on your business. Let’s talk about the top five strategies to help you discover the best influencers and propel your business growth.
How to find influencers
Here is how to find influencers for your brand to grow your business and boost your revenue.
1. Manual Search
Starting with the tried-and-true manual search method, let’s explore how you can utilize tools like Google, Instagram, or TikTok to find influencers.
The key is to be strategic in your approach. Begin by defining who you want to collaborate with and identify keywords that resonate with your brand. For instance, if you’re in the fitness industry, target terms like Fitness Creator, Fitness Influencer, or Nutrition Coach.
While popular articles and lists can be helpful, don’t solely rely on them. A pro tip for Instagram users: leverage the platform’s search feature to discover similar influencers by clicking on the suggested accounts icon.
Enter Modash, our game-changing tool. With Modash, you gain access to every influencer on Earth, from nano to mega celebrities. Unlike opt-in networks, Modash doesn’t limit you to creators who’ve opted into their network. Instead, it scours public information and social media accounts to present an exhaustive list.
Modash’s unique feature of using hashtags and keywords in bios allows you to fine-tune your search for influencers in specific niches. The platform offers data on influencers, including engagement rates and growth, empowering you to analyze potential collaborators effortlessly.
3. Ambassador Programs: Let Influencers Come to You
Create your own ambassador program to attract influencers. This approach encourages influencers to apply to your program, offering them benefits such as discounts, event invitations, or affiliate codes.
While seemingly easier, hosting an ambassador program requires careful consideration. Ensure that the perks offered are genuinely valuable, avoiding common pitfalls like offering mere product discounts. Tailor your program to attract influencers who understand and appreciate their worth in the industry.
4. Influencer Marketing Agencies
Collaborating with influencer marketing agencies can be a game-changer for large brands. These agencies work for brands, not influencers, and possess the expertise to create impactful campaigns.
They handle the entire process, from finding influencers to content creation and campaign management. While effective, keep in mind that their services come at a cost, making them more suitable for established brands with larger budgets.
5. Competitive Analysis
Lastly, consider a bit of competitor analysis. Explore your competitors’ social media channels to identify influencers they collaborate with. While this tactic comes with caveats, like potential contractual obligations and the need for genuine brand affinity, it can be a valuable source of information.
Use Instagram’s recommended accounts feature to discover influencers similar to those working with your competitors, allowing you to expand your network strategically.