In this Content Marketing Quora blog post. You will learn and understand how to drive traffic from Quora to your blog.
I know that many bloggers don’t know that Quora is one of the best platforms you can get visitors to your site. I have tested it and see how powerful the website can be in sending traffic. So as a beginner who is looking for where to get traffic to a blog should start from Quora.
You can get free traffic on Quora if you are active on the platform and also their paid ad is easy to set up. In this guide, you are going to learn the best strategies you can implement to get traffic from Quora.
If you already have a Quora account you can click here to log in. But if you don’t have an account you can create one.
Quora is a platform for professionals, everybody on the website is seeking for new quality information, it is not a place for any type of post. So if you want to build a strong brand with Quora, then you have to appear professional.
After you have login to your account. The first thing you should do is to customize your profile. Let people know who you are and why they should be interested in your content. The image below will show you an example of a professional account.
Create an account with your real name, upload a good image of yourself, write what you do and also create a good biography. This will make people to be more interested in you and will want to see more of your works.
Now your account is ready. The next part of this content will show you how to get Quora traffic to your blog.
The basic of content marketing Quora
According to similar web data. Quora gets over 500 million visitors every month and all the content on the platform is published by people like you and me.
You can get some potion of these visitors to your blog, if you use the strategy am going to show you in this tutorial. Quora is one of the best social network you can get free targeted traffic. Their algorithm is very friendly. Take a look at the image below.
As you can see in the image above. This user has over 3 million total content views and 22k monthly views. The monthly views can increase or drop on any month depending on how active you can be on the platform.
How to grow your content view
I know by now you have a little understanding of how powerful Quora can be in generating traffic. Now I will show you the three strategies you can implement to grow your content views on Quora.
Number one strategy: Answer recent questions on Quora
Look for recent questions on Quora and provide answers to them. Most people will choose to pick questions with over 100 answers because they believe a lot of people are engaging on that topic. But chances are your answer may not get enough eyeballs.
New questions have less competition, unlike past questions that have over 100 answers on them. So if you provide quality answers to a new question, you will get tons of upvotes for your answer to rank higher.
To find new questions on Quora, You simply need to type any topic you want to answer on the search bar. Maybe you have a Keto blog, You need to search for “Keto diets” topic. Then change the time to past days or past weeks to see the latest asked question.
Click on any of the questions, then it will open on a new window. Click on the “Answer” button to see where you will type your answer.
When providing an answer. write something that is very interesting and educating. You some of the tools on the answer box to properly format your content.
As a beginner answer questions without adding your links in them to avoid your blog URL getting banned from Quora. Do this for 2 to 3 days before you start including links to your answers, also add quality images to attract more views.
Number two strategy: Look for questions with low answers and followers
This method will help show you if the question is getting engagements. They are some old questions on Quora that have no answers or followers.
Instead of wasting time on such past questions. Find the ones that people are really interested in. And when you add your own answer, those who follow the question will be notified.
Why I want you to look for this kind of question is because it is still getting engagement. So the more popular the question gets on the platform.
Your answer will also benefit from it. Answering questions with high followers and low answers is good than questions with over 100 answers.
Your chances of ranking higher is low and you will not get enough content views.
Number three strategy: share your answers in Quora space
Quora space is similar to the Facebook group. They are many established space on different topics in Quora that you can join and start to contribute on them.
Look for space that has a topic on your target niche. Start submitting answers to question on the community. Answers that get approval on space with more than 100k followers. Get a lot of views. The only problem with this method is that you have to wait for your content to be approved. This strategy is very effective.
Quora paid advertising
Another great way to get traffic to your blog is by using Quora ads. The Quora ad system is very easy to use and you can also get quality visitors to your site.
To access the ads manager click on “ad manager” to set up your account.
After your account is fully set up, you can log in to start creating your ads. Note that the Quora daily spending is $5. You must have up to that amount in your account before your ads can start running.
Once you log in to your ad manager, click on the “New campaign” button to create your ads.
On the next page. You will be asked to enter your campaign name, choose your goal. Select “traffic” as your goal. Then scroll down to enter your daily budget. Remember the minimum is $5.
After you have added your daily budget, the next part is where you are going to choose your target country and also select your target audience.
Scroll down to see where you can target your audience based on their topic interest. There are many options in this section. But you can leave it the way it is, just enter your target topic and you will see how many people you will reach.
You can add as many topics as you want but make sure the topics are related to what you are promoting. So that your visitors will engage more on your websites and take actions such as clicking on ads or clicking on your affiliate links.
You can also target visitors based on their devices. If you want only mobile visitors, you can uncheck desktops. The choices are yours to make.
This part is very important, this is where you tell Quora how much you want to spend per ad click. The cost of the bidding will depend on the topic you are targeting and the country you choose.
Quora will give suggestions of how much it will cost you. If you go below this suggested amount you may not get enough clicks on your ads because other marketers are bidding higher. So they will get more ad reach.
The final part is where you will put your ad property. If you choose an image ad then you will have to upload the image for the ad or you can choose a text ad.
Enter information about your ad and also the land URL of what you are promoting. Once you are done with all the details of your ad click the”continue” button. You will be asked to add money to your account. Use your credit card to fund your account and wait for them to review and approve your ad.
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