Email marketing remains a powerful tool for businesses, particularly for those in the e-commerce sector. With an ROI of 42 for every one dollar spent, it’s no surprise that most e-commerce businesses want to leverage this cost-effective marketing strategy.
However, the success of an email marketing campaign largely depends on the tools employed. The right email marketing software can help e-commerce businesses grow their audience, enhance engagement, and ultimately boost sales.
What is e-Commerce email marketing software
E-commerce email marketing software refers to specialized tools and platforms designed to facilitate and optimize email marketing campaigns for businesses operating in the e-commerce sector.
These tools are tailored to the unique needs and challenges of online retailers, aiming to enhance customer engagement, drive sales, and build lasting relationships with customers through effective email communication.
Top Best Email Marketing Software for E-Commerce
Let’s see some of the best email marketing software for e-commerce, including platforms that offer robust features like campaign automation, customer segmentation, A/B testing, and more.
Let’s begin with one of the leaders in the field.
1. Omniscend: Best Ecommerce Email Marketing Software Overall
The idea that a high-quality email marketing tool for your eCommerce business must break the bank is a thing of the past. Omniscend is a free email and SMS marketing platform specifically created for e-commerce teams. The platform provides a sales performance dashboard, displaying an overview of your store’s performance, the percentage of total revenue generated through Omniscend, and email and SMS audience growth.
Omniscend features a user-friendly campaign builder with a drag-and-drop interface and pre-built email templates. The platform also offers a campaign booster feature and extensive customization options, including background, fonts, and product recommendations directly from your store.
Pre-built automation workflows, a flexible segment builder, and SMS marketing capabilities further contribute to Omniscend’s appeal. With a 24/7 live chat and email support, Omniscend is known for seamless integration and powerful features, making it an excellent choice for e-commerce businesses.
2. ActiveCampaign: Advanced Email Automation
ActiveCampaign is a customer experience automation platform and email marketing powerhouse trusted by over 140,000 businesses worldwide. It provides a consistent and connected experience across email, text, and social channels.
ActiveCampaign integrates with various e-commerce platforms and offers over 500 pre-built automations. The platform pulls data directly from your online store to send personalized emails, and it also offers SMS marketing capabilities, Google Analytics integration, and more. With plans starting at just nine dollars a month and a 14-day free trial, ActiveCampaign is a top choice for advanced email automation.
3. HubSpot: Best Email Marketing and CRM Solution
HubSpot is an all-in-one customer relationship management platform offering individually priced modules for marketing, sales, customer service, operations, and CMS systems.
HubSpot goes beyond simple email marketing, providing customizable email templates, design tools, A/B testing, and customer personalization tools. Advanced features include adaptive testing, retargeting campaigns, custom reporting, and landing page reporting. HubSpot’s email features connect seamlessly with its other services, making it a comprehensive solution for businesses of all sizes.
4. Maripost: Best Enterprise Solution
Maripost is a premium e-commerce marketing automation solution with a focus on unique journeys and deliverability. The platform offers powerful marketing tools, including automated email campaigns and abandoned cart recovery.
Maripost also provides inventory management, order management, and fulfillment solutions for a comprehensive e-commerce experience. Suited for small to large businesses, Maripost offers a dedicated deliverability manager, technical advice, and integration services.
5. Shopify Email: Best for Shopify Users
Shopify Email is an easy-to-use email solution designed for Shopify users. It offers a growing collection of email marketing templates, segmentation options, and automation capabilities.
With the ability to track results, customize emails, and connect with subscribers, Shopify Email helps build long-lasting customer relationships. Pricing is flexible, with 10,000 free emails each month and a pay-as-you-go model.
6. Constant Contact: Best Omnichannel Marketing Automation Solution
Constant Contact is a multi-channel marketing automation solution that seamlessly integrates email and social media efforts. The platform features a user-friendly dashboard for managing social media channels alongside automated email sequences and drip campaigns.
With customizable email templates, behavioral and welcome sequences, and dynamic content, Constant Contact offers tools for businesses looking to expand their customer base and increase sales.
7. BEE: Best Email Design Software
BEE, or Best Email Editor, is a game-changing email design software that elevates the creation of captivating, professional emails. With a drag-and-drop editor, extensive template library, and mobile-friendly designs, BEE ensures visually stunning and responsive emails.
Compatible with various email marketing platforms, BEE streamlines the design process and reduces time-consuming tasks.
Choosing the Right Tool for Your E-Commerce Business
These are the best e-commerce email marketing software tools available on the market. If you’re undecided about which tool to choose, most of these platforms offer free trials. We highly recommend checking them out and doing your research to find the platform that best suits your needs.