In today’s digital age, email marketing has become an essential tool for small businesses to reach their target audience, promote their products or services, and ultimately grow their customer base.
However, as a small business owner, investing in expensive email marketing software may not be a feasible option. Fortunately, there are several free email marketing software options available that can offer essential features and functionalities without breaking the bank.
In this blog post, we’ll be highlighting the seven best free email marketing software for small businesses.
So, let’s dive right in.
Best email marketing software for small business
These are our picks for the seven best free email marketing software for small businesses.
MailChimp, a cloud-based email marketing platform that allows businesses of all sizes to streamline their email marketing efforts. This versatile platform enables you to design and send newsletters, promotional campaigns, and email marketing materials to your subscribers with ease.
The drag-and-drop editor, pre-built templates, and customizable content blocks make it simpler for you to create professional-looking emails without any design or coding skills.
MailChimp also offers email list management, subscriber segmentation, and detailed analytics on your email campaigns. It integrates with a wide range of tools and platforms, including social media, e-commerce, and CRMs.
2. Zoho Campaigns
Zoho Campaigns, an integral part of the comprehensive suite of cloud software provided by Zoho. Offering a wide range of features, Zoho Campaigns allows you to create personalized, dynamic email designs with its drag-and-drop email editor.
Engage with your email recipients using interactive elements such as polls, surveys, attachments, gifs, images, videos, and reply tracking. The platform also supports A/B testing, automation of customer communications, and integration with third-party CRM software. Zoho Campaigns has both free and paid plans, with the free plan offering up to 2,000 contacts and 6,000 emails per month.
Mailjet, an excellent email marketing tool for small businesses and startups. With an intuitive drag-and-drop email builder and stunning templates, Mailjet allows you to design and send email marketing campaigns, newsletters, and automated emails without touching a line of code.
It also offers SMS marketing and embedded forms, providing a comprehensive email marketing solution. Mailjet integrates with popular e-commerce and business tools and offers a free plan with unlimited subscribers and a high monthly sending limit.
Sendinblue is a comprehensive email marketing platform suitable for businesses of all sizes. With a simple and user-friendly interface, it comes with a drag-and-drop email editor, an email template library, and automation tools like autoresponders and coupons.
Sendinblue supports SMS marketing and personalized features, enabling targeted messaging. The platform offers customizable signup forms for effective lead management and real-time reporting to track campaign performance. The free plan includes unlimited subscribers and 300 emails per day, along with SMS text message sending and marketing automation features.
MailerLite is a reliable and user-friendly email marketing service with an array of impressive features. This all-in-one email solution provides sleek templates and a simple email builder, along with advanced automation tools for prospect engagement.
It seamlessly integrates with e-commerce stores, supports digital download sales, and offers an effortless paid newsletter subscription setup. MailerLite’s free plan includes an intuitive drag-and-drop builder for beautiful newsletters, access to a portion of the email template library, and 12,000 monthly email sends for up to a thousand subscribers.
GetResponse, a powerful email marketing tool designed to help you connect with your audience and grow your business. With a simple user-friendly platform, GetResponse makes it easy to create and send targeted email campaigns with its drag-and-drop editor and over 500 professionally designed email templates.
The platform also supports marketing automation for complex campaigns based on triggers, along with a built-in webinar platform for real-time audience connection. GetResponse offers a free plan along with premium plans that include additional features to meet your specific needs.
The last on our list is Sender, an email service with a fantastic free plan that stands out with the highest monthly sending limit. Sender empowers you to connect with your audience like never before, offering push notifications, customizable designs, and segmentation for maximum impact.
With features like powerful email automation, including welcome emails and drip campaigns, along with custom triggers and pre-built workflows, Sender provides a comprehensive email marketing experience. The impressive free plan allows up to 2,500 subscribers, 15,000 monthly emails, and various other features.