Learn how to use Google Adsense to make money on your website and blog
One of the most important elements why many website owners are using Google AdSense to monetize that site is because it is easy to implement.
It takes only a few minutes to integrate Adsense on your website. And you will be on your way to get one or more well-integrated Adsense banner ads.
What is Google Adsense
Google Adsense is a platform that enables advertisers to reach a wide range of audiences through Google ad network partnered publishers.
These publishers submit their blogs and website to Google for review. Those that are accepted in the ad network program, allow advertisers to display ads on their sites. The displaying of ads on sites is done through bidding.
How it works
Advertisers use the Google ads program to set up ads that display on various websites on the internet that are monetized with Adsense.
When a website user views or clicks an ad. Google will pay the site owner a portion of the advertiser’s bid. They will keep the remaining money as a fee.
They are varieties of Adsense ads that appear on publishers’ sites. Such as text, images, video, or interactive media. These ads are chosen by an automated ad auction system.
Google displays the best ads on your website using different types of targeting:
- Placement targeting: Advertisers are allowed to choose where they want their ads to display. These ads are picked by advertisers who want to get a portion of your target audience.
- Run of Network targeting: This is when advertisers target all sites in the AdSense network.
- Personalized targeting: Advertisers can choose to display their ads on websites that focus on a specific niche.
- Contextual targeting: Google matches your site with the best suitable ads, through analyzing the keyword you use, the word frequency, and link structure.
Different types of Adsense Ads
There is various type of Adsense ads you can integrate on your website to generate revenue. Once you are accepted into the partnership program. These ads include display, in-feed, in-article, matched content, and link ads.
The display ad unit is responsive and can fit in any screen size. You can place this ad on any part of your website. they most appear in form of vertical or horizontal images. This responsive ad type can automatically adapt to the screen size where it’s being served. You can use a fixed ad size.
In-feed provides a better user experience. They are native ads that appear in a feed, sidebar, or list.
These native ads appear within the content of an article without compromising the reading experience.
Matched content ads
These ad unit helps to increase your website pageview and also make users spend more time on the site. The way this ad work is that it will recommend some of your content to users.
This type of ad appears in a text link format that can be responsive or with a fixed size. it shows topics relevant to your page.
Google Adsense payment
Once your earnings reach $100 or more every month. Google will pay you through check or direct bank deposit. You must earn up to $100 each month to be able to receive your payment.
Else your balance will roll over to your next month earning till it reaches $100. In your Adsense account, you can see your earning and the best performing ad units.
How to apply for Google Adsense
To add your website to the Adsense program. Click here to visit their site. Then click the “Get started” button on the homepage.
You can also click on the “Sign in” button to log in with your current email address.
If you clicked the Get started button. Then it will lead to the page where you will enter your website URL and also enter the email you want to use to create your Adsense account. Make sure to use your Gmail because they don’t allow another email service.
Once you have entered the necessary information click the “Save and continue”. The next page will ask you to choose your country and click on the terms and conditions box. Ensure you choose your country.
After you click the “Create Account” button. It leads to where you will enter your personal information and also choose the type of account you want. I recommend you select “Business”. It will be easy for you to verify
After providing all the information click the “Submit” button. Then Adsense will give you a code you will paste on your site for them to confirm you are the owner of the site and also for AdSense to track the activities of the website.
Google Adsense will review your website. If the website meets their requirements you will get approved into their Ad Network. The reviewing process may take up to a week or one month.