As we are in 2024, setting new goals and going into new ventures is on everyone’s mind. Becoming an influencer may seem daunting at first, but the rewards are definitely worth it.
Here are some tips to help you achieve influencer status without breaking the bank.
Building a Community Over Followers
When it comes to making money, the common saying goes, “It takes money to make money”. However, there’s a twist. Building a community is absolutely free and essential.
Focusing on nurturing a community rather than just accumulating followers brings long-term benefits. Your community will be your constant support through ups and downs. Providing value to them is key, as relying solely on brand deals can limit your income streams.
Diversifying Income Streams
While many influencers depend on brand deals, it’s crucial to diversify income streams. Instead of solely relying on brands, foster your community to explore affiliate marketing, selling eBooks, or offering online courses. These avenues cost little to nothing to create and can become significant revenue sources.
If your niche involves makeup, fashion, or any other consumer products, consider opting for affordable alternatives. Showcase budget-friendly options and demonstrate how to style them creatively.
Don’t be afraid to mix high-end and drugstore products in your content. Brands are interested in reach and community engagement, not just the price tag.
Leveraging a Single Product for Multiple Contents
When you’re on a budget, make the most of what you have. Take one product and create various content around it.
This strategy, especially effective with short-form content platforms like TikTok, helps you reach different audiences. The repetition isn’t an issue, as your content still lands on the “For You” page, potentially expanding your reach.
Building Relationships with Brands
Instead of relying solely on brand deals, focus on building relationships with brands. Showcase the value you bring by consistently featuring their products.
Even if you don’t secure immediate paid collaborations, you may receive gifted products. This creates a cycle where you continuously create content, build brand relationships, and eventually land paid collaborations.
Use What You Have and Maximize
In the era of short-form content, it’s not about what you have but how you present it. Don’t succumb to the pressure of constantly buying new products. Use what you already own creatively.
Virality can come from reviewing products you’ve had for years, proving that content delivery matters more than the latest trends.
Becoming a full-time influencer with zero dollars is possible with strategic planning and maximizing your existing resources. Remember, it’s not just about the numbers it’s about building a community, fostering relationships, and delivering value.