How To Start Writing A Blog Post – Best Guide

Approximately 80% of bloggers don’t know how to start writing a blog post. They are many blogs on the internet. But only a few of them know how to create content for their target audience.

For example, Neil Patel’s blog is for people who want to improve their digital marketing knowledge. While Tai Lopez’s blog focuses mostly on income-generating strategies.

These two blogs are in the digital marketing industry but they target different audiences. They know how to generate the right content for their readers.

Try to understand who are your target audience, before you start writing a blog post. Every industry has its own blog post format and structure. The way you structure a “How to” content is different from how you structure a Review blog post.

Study other blogs in your niche to understand how they structure their blog post. Well-structured blog posts improve readers’ engagement and reduce bounce rate.

  • Headline: Title of the post.
  • Intro: A brief introduction of the topic.
  • Subheader: The subheader should be related to the target keyword.
  • Visual Asset: Image, infographic, or video related to the target keyword.
  • Main copy: The full detail of the topic.

Benefits of knowing how to write a blog post

They are many benefits you get when you become perfect at writing blog posts.

  1. Your readers will view you as a pro.
  2. You become an authority in your niche.
  3. People will start sharing your post.
  4. You can multiply your monthly revenue by getting writing jobs on Fiverr.

Writing a blog post is hard for most people. But those who apply the right formula make it to the top. Now you are going to see some of the elements of a proper blog post.

Element of a Successful Blog Post

An excellent blog post should sound interesting and also Engaging. It should catch the attention of the reader from the start.

Think it is hard to achieve. Don’t worry, they are a few elements that qualify a proper blog post.

“Here are some of the elements of a successful blog post”

1. Pick an engaging blog title

Most blog posts make it to the first page of search engine results but don’t get enough clicks. Studies reviewed that a blog post with an Engaging Title has more chance of generating traffic.

What trigger most web users to read a post is the title. Always have the readers in mind when choosing a title for your blog post. Come up with something that will buy their attention to read the content.

Before you can pick a good title and target keyword. You first have to choose a topic, you have to know what your readers want. Once you know what to write about, you can easily figure out the title for the post.

Also, make sure the target keyword is found on the title of the post. Adding the focus keyword on the post helps it rank on search engines.

2. Perfect introduction

Hook your readers with the perfect blog post introduction. When people are engaged with the first paragraph of your article. They will actually read the content till the end.

Start the introduction with something that will buy their interest to keep reading the blog post. In the introduction. Let them know what the post is all about and what they will learn after reading the blog post.

Give them a quick overview of what will be covered in the post. This will make them read the full content and also leave a comment on the post.

3. Structure the body of the post

Make sure the body of the post contains subheadings. It will help the readers know what each part of the post is talking about.

If the body is not well structured it will make the audience lose interest in the post. And properly moving to other sites that are well structured.

4. Link to other blogs

Linking to other blogs will help boost your credibility. And make people view you as an expert in your industry.

When creating a blog post don’t only link to your site. Also, cite other sources in your blog post. it’s a way to build connections with other blogs.

5. End the post with a “conclusion”

Summarize the content at the end of the blog post. Also, try to end it with a question so it will push people to leave a comment.

User comment help to create engagement and your blog will generate more sales. Blogs with poor engagement will not get more leads and sales.

Average blog readers usually scroll down to the conclusion section before reading the full blog content.

How to start writing a blog post

Now I will show you the step-by-step process of writing a highly converting and engaging blog post.

1. Do market research

It is very important to find out what people are searching for on the web. Don’t just create content on your blog that people are not interested to read.

No matter the type of blog post you want to create. Always make sure to do research before you start writing.

For example, you want to write a product review. First, look for products that people are searching for based on your target niche.

Let’s say you want to write about the best Webhosting, head on to google, and search for that topic. Then check out how other experts structure their articles.

Knowing how other experts in your niche structure their posts. Will help you write better contents that will get tons of traffics and leads.

2. Perform keyword research

It is necessary to focus your content on a target keyword. They are many tools you can use for doing keyword research.

Some of the best keyword research tools are Ahrefs, Ubbersuggest, Semrush, and H-suppertool.

You can use these tools to find the perfect keyword with a good amount of monthly search volume. Once you get your target keyword, write a blog post focusing on that keyphrase.

AI blog post writing assistant tools

There are three main AI tools that can help write and properly optimize your blog post for SEO.

1. Grammarly

Grammarly is a great tool that helps structure your blog sentence. And check your grammatical errors and punctuation.

You can install the Grammarly Chrome extension to your browser. So that when you are typing it will correct your word errors.

Grammarly has both free and paid versions. It helps you do a lot of things when creating a blog post. You can either use the chrome extension or paste your content inside their web tool. Which will analyze and point out parts of the article that need correction.

2. Surfer SEO

Surfer SEO is a search engine optimization tool that gives you the keywords that need to be included in the blog post.

When you paste your post inside Surfer SEO. It will tell you how many times you need to use the keywords throughout the article.

What Surfer SEO does is that it analyzes the top-ranking post in search results. Then tell you the semantically related keywords you need to add to your blog post to help you rank higher.

3. Jasper AI

Jasper AI is a writing tool that will help you create a blog post. Note that according to the recent Google Helpful Content Update. It goes against AI-generated content.

This does not mean you cannot use AI tools to write content. So instead of just using these tools to write blog posts.

Use them as assistant writing tools. Format your generated content in a way that humans can read and understand the post.

Jasper AI is one of the best AI writing tools. And 80% of it generated content that looks like a human-written article.

When you start writing a blog post it will take you around 5 hours to finish writing the article. But with the help of these AI tools you can complete the writing process fast.


When you start writing a blog for the first time it will look like a hard task. But when you do it consistently it will become part of you.

Try to use all the strategies you learn from this how to start writing a blog post guide. To start creating articles that will generate traffic and sales.

The AI tools mentioned in this article will help improve your writing skills. And boost your ranking in search results.

Jasper Ai will help create better sentences for you. Surfer SEO will give you the keyword that needs to be found in the content. While Grammarly will correct your spelling errors.

Expand your knowledge, Read these useful guides:

How to start a blog
22 Best Blogging Tips For Beginners
How To Choose The Best Blogging Platform
Search Engine Optimization Guide
Jasper AI Review
How to grow your online presence as an artist

Popmati Emebu

Entrepreneur, Writer, Digital Marketer, Web Developer, Insightful Teacher and Blogger...

This Post Has 4 Comments

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