how to write a blog post

How to Write a Blog Post For Beginners 2023

Imagine you sit down to write a blog, and ideas effortlessly flow into your mind. 

No more staring at that blank screen, wasting precious time.

Well, I’m here to tell you that it’s possible.

In this blog post, I’m going to share with you the structure for various types of blog posts.

This content structure will improve your blog post writing process and conquer writer’s block for good.

How to write a blog post ( Structures & Types of Blog post)

Having a clear understanding of the different structure and types of blog posts. Will help you write a well detailed post for your readers.

Let’s find out how to write a well-structured blog post, have it in mind most successful writers follow this structure.

So let’s dive in.

Listicle Post Structure

When it comes to creating captivating blog posts, listicles have become a go-to format for many content creators.

They provide an organized way of presenting information while capturing readers’ attention.

Let’s take a look at some examples of listicle type posts

These examples demonstrate the versatility of listicles, covering a wide range of topics that cater to readers’ interests. 

To optimize your listicle for search engines and capture rich snippets, it’s ideal to include at least eight items in your post.

Now, the structure of your listicle may vary depending on the depth of the topic and the search intent. 

Let’s start by discussing the easier structure:

Info-Heavy Listicle Structure

Topics such as “Reasons why homework should be banned,” “Comparing Android vs. iPhone,” or “Effective Ways to Improve Productivity” fall under this category. 

These content pieces are information-heavy, and the searcher’s intent is clear—they are seeking a list of informative points. 

Here’s how you can structure Info-heavy listicle:

Introduction: Begin by introducing the topic and capturing readers’ interest.

Table of Contents: If your article is lengthy, include a table of contents to provide a quick overview of the information covered.

List of Information: Present the key points in a numbered list, utilizing H heading tags for each item. This helps search engines recognize the list format and enhances the user experience.

Detailed Descriptions: For each item, provide two to three paragraphs that delve into the details and explanations. This allows readers to understand the importance and relevance of each point.

Additional Justification: If applicable, include supplementary information to justify the topic further. For example, in the case of “Reasons why homework should be banned,” you could include a section on “Pros and Cons of Banning Homework.”

FAQ Section: Conclude your listicle queries and provide further clarity.with a frequently asked questions section, addressing common.

Always prioritize satisfying the search intent at the top of your listicle to ensure readers find the information they are seeking.

Visual-Heavy Listicle Structure

Listicles can take on various forms, and sometimes, a visual-Heavy Listicle is just what readers want. 

Certain types of lists, such as “Best places for a wedding photoshoot,” “Matching color schemes with gray walls,” “Restaurants with a volcano view in Tagaytay,” or “Hotels with a sea view in Great Ocean Road,” require a generous display of imagery to truly captivate and satisfy readers’ search intent.

When crafting listicles that heavily rely on visuals, it’s crucial to understand that users are not just seeking textual information—they want to immerse themselves in the experience, gather inspiration, and make informed decisions. 

While a table of contents may not be necessary for image-centric listicles, you can choose to include it if you believe it adds value to the overall user experience.

Product-Heavy Listicle Structure

When it comes to topics like “Best tools for project management,” “Best lawnmower” or “Best graphic design software”, where the content involves product recommendations.

It’s important to address the potential buying intention of the readers. 

Ensure that your content is well-structured, with the important points presented as heading tags (H1, H2, H3, etc.), making it easier for search engines and users to navigate through the article.

How-To Post Structure

How-to articles typically take the form of a step-by-step guide. 

They aim to provide readers with a series of actionable steps to solve a specific problem.

These posts often appear as lists, with each step contributing to the overall process.

Now, depending on the topic at hand, start with an introduction.

Consider including an image or description of the final result to pique their interest and showcase what they’ll achieve by following your instructions.

For complex processes that require careful consideration, it’s helpful to provide advantages and disadvantages of going through the steps. 

This allows readers to make informed decisions and understand the potential outcomes of their actions. 

Each step should be accompanied by a title, formatted as an H2 heading tag.

The step titles should provide a brief overview of what will be done. For example, if one of the steps involves adding grams of butter and stirring until creamy while baking a cake, you can title it “Mix in the Butter” and provide detailed instructions in the description.

You can even consider including relevant images for each step, allowing your readers to verify if they’re on the right track.

Depending on the search term, consider adding an FAQ section to your how-to post. This allows you to address common questions and provide additional clarity to your readers.

Query Post Structure

When it comes to writing query posts, keeping it below 300 words is perfect. You have to provide an accurate answer that grabs readers’ attention. 

Search engines, like Google, often prioritize such answers and feature them as snippets.

You need to delve deeper and provide a comprehensive breakdown of the topic. This is where subheadings come into play. 

Use H-heading tags to structure your article effectively. 

Let’s say you’re writing about tipping customs around the world. 

You can have subheadings like “Tipping Service Staff”, “Tipping for Transport”, and “Tipping in Hotels”. If necessary, further break down these subheadings to address specific aspects.

Bold important phrases to highlight each subtopic and make it easier for readers to navigate your content.

By breaking down your query post into subtopics, you make the writing process much simpler. Rather than tackling the question as a whole, you can focus on answering one aspect at a time. 

For each subheading, dedicate a couple of paragraphs to provide valuable insights, tips, and personal experiences. Engage your readers by using relatable examples and anecdotes. 

Remember, your goal is to create informative and captivating content that keeps readers hooked.

To take your query post to the next level, consider adding an FAQ section. 

Including FAQs not only increases your content’s visibility on search results but also enhances reader experience. 

If you’re unsure about which questions to answer, you can explore the “People Also Ask” section on Google or leverage AI tools like ChatGpt and Bard for smart suggestions.

Review Post Structure

Now, this type of content requires sensitivity.

Before writing a product review, it’s essential to consider if it’s worth it, particularly for physical products. 

Platforms like Amazon, Walmart, and other eCommerce sites provide product information and customer reviews.

To create an exceptional review post, there is no secret formula.

Simply use the product extensively.

By doing so, you’ll be able to provide a genuine and authentic review that reflects your unique perspective.

If you don’t have the financial means to purchase the product, consider renting it instead.

In the case of expensive products, start with more affordable alternatives within the same category.

Once your blog starts generating revenue, you can then consider investing in or renting the pricier options.

Now, let’s explore the ideal structure for a review post:

  • Introduction: Start with an introduction that addresses the common frustrations, pain points, and challenges people typically face before discovering the reviewed product.
  • About the Author and this Review: Within a “About the Author and this Review” section, briefly introduce yourself and explain why people should trust your judgment and rely on this review. Include evidence of your ownership of the product if possible.
  • Unique Experience and Opinion: Share your unique experience and opinion about the product, along with any experiences you have had with similar products. Let readers know why they should or should not consider using this particular product.
  • Overview of the Review: Provide a summary of the review, including a snippet of the product’s pros and cons. If applicable, include internal links to articles discussing alternatives to the product or product comparisons between different options.
  • Target Audience: Explain who the product is suitable for—is it geared towards average consumers, or is it more suitable for corporate or business purposes? If the product has technical aspects, provide a section that guides readers through the setup process. If there is a separate “How-to” tutorial article, include a link in this section.
  • Product Evaluation: Assess the product’s usability, features, support channels, pricing, and anything else that helps readers make an informed purchasing decision.
  • Pros and Cons: Separate the Pros and Cons section into headings like “What I Like” and “What I Don’t Like.” Outline the advantages and disadvantages of the product.
  • Background of the Product and Company: Provide background information about the product and the company behind it. Place this section further down as readers searching for a product review likely already have a basic understanding of the product and its creators. They are primarily looking for additional information to aid their decision-making process.
  • Alternative to the Product: If readers are still undecided, include a section that suggests alternatives to the reviewed product. Create a table comparing the top two similar products, and include internal links to comparison and listicle posts, if available.
  • Verdict and FAQs: Conclude the review with your verdict on whether it’s worth buying the product or not. If applicable, include a Frequently Asked Questions (FAQ) section.

There is no fixed rule for the structure of a review post. However, the structure provided here serves as a solid foundation for creating a comprehensive review.

Comparison Post Structure

Comparison posts are informative articles that aim to compare two or more similar products, such as “Rank Math vs Yoast” or “Rank Math vs Yoast vs AIOSEO.”

To write an outstanding comparison post, it is crucial to have used all the products being compared extensively. 

Your unique research data and information will support your claims and help readers determine the better option.

The primary purpose of a comparison post is to assist your readers in making an informed decision between product A and product B. 

It should highlight the specific circumstances under which people should choose one product over the other.

To structure your comparison post effectively, follow these key steps:

  • Introduction: Keep the introduction concise and to the point. Answer the question “Product A vs. Product B, which is better?” Imagine someone has asked you this question, and you need to provide a top-level answer that summarizes your thoughts in a few words or sentences.
  • Comparison Table: Whenever possible, include a comparison table that summarizes key attributes of the products being compared. This table should cover features, prices, unique research data, and any other relevant information.
  • What is Product A and What is Product B: In separate sections, provide a brief overview of each product. Explain what Product A and Product B are, their core functionalities, and their primary use cases.
  • How Are They Different: Detail the significant differences between the two products. This section should help readers understand how each product stands out from the other.
  • How Are They Similar: Highlight the similarities between the products. This will give readers a comprehensive understanding of the common aspects shared by Product A and Product B.
  • Compare Similar Features: Offer a detailed comparison of the key features shared by both products. Present a side-by-side analysis to help readers grasp the strengths and weaknesses of each feature.
  • Pros and Cons for Product A: List the advantages and disadvantages of using Product A. Be objective and fair in your assessment to provide readers with balanced information.
  • Pros and Cons for Product B: Repeat the process for Product B, presenting its strengths and weaknesses in a clear and unbiased manner.
  • Verdict and Detailed Summary: Based on your comparison and analysis, deliver a verdict on which product you believe is the better option and why. Summarize the main points from each section to reinforce your conclusion.
  • FAQ Section (if appropriate): If there are common questions or uncertainties surrounding the products, include a FAQ section to address them.

By following this structured approach, you will create a compelling comparison post that guides your readers towards making an informed choice.

Roundup Post Structure

The most compelling roundup posts are those that target highly intriguing topics, which pique the interest of experts in the respective niche or industry. 

For instance, if you operate within the SEO niche, you may want to focus on topics like “SEO trends for the next year”, “SEO tools preferred by experts”, “SEO strategies used by experts”, “SEO experts’ top tip for blog monetization”, or “How SEO experts recover from a Google Update”.

It’s worth noting that all these topics cater to the needs of beginners, and since they are answered by multiple experts, there is a higher tendency for readers to click through and share the information.

Assuming you have gathered the views and opinions of numerous experts on a specific topic, here’s how you should structure your roundup post. 

The process is actually quite simple:

  • Introduction: Begin with an engaging introduction that sets the context for the roundup post.
  • Sorting Similar Answers: Depending on the nature of the answers, you may be able to group them based on similarities. Write about each similarity trait and list the corresponding answers provided by the experts.
  • Sorting by Expert Popularity: When presenting the answers, sort the experts based on their popularity or recognition. This approach is effective because readers tend to resonate with experts they are familiar with. 
  • When readers identify a known expert in your article, it enhances the credibility of your content. Additionally, by ranking the top experts first, you avoid potentially offending them, as there is an implicit expectation that top experts should be prioritized.
  • Expert Answers: If there are no apparent similarities among the answers, include them in the post as individual responses from the experts.

Summarize all the key points discussed by the experts and consider developing an overall strategy that beginners can take away from the roundup post.

We hope that these blog post structures have been clear and helpful to you. By following these well-organized formats, you may achieve favorable results in your content creation efforts.

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