link building strategies

8+ Effective Link Building Techniques (2023)

In this blog post, I’ll be sharing with you 11 effective link building strategies that can help you get more backlinks for your website. 

Let’s dive right in.

1. Guest posting

Quest posting can be an excellent way to reach new audiences and boost your online presence. 

By writing articles for someone else’s blog. You can establish yourself as a knowledgeable authority in your industry and drive traffic to your own website through backlinks.

One of the best things about guest posting is that you have complete control over the content. 

This means that you can choose the anchor text and ensure that the links are natural and relevant. 

To get the most out of guest posting, it’s important to focus on sites that are relevant to your niche.

While it doesn’t have to be an exact match, it should be within the same industry. 

For example, if you’re in the Home cleaning business, it would be challenging to secure a link from another cleaning company. 

However, you could broaden your search to include home improvement websites that cover home cleaning topics.

By obtaining links from sites in the same niche, you can improve the relevancy of your website and boost your rankings on search engines like Google.

How to find quest post opportunity

By using search operators, you can find niche-relevant guest post opportunities quickly and efficiently.

For example, let’s say you’re in the home improvement industry, and you want to find websites that accept guest posts. 

You can use the search operator “niche + submit guest post” to narrow down the results.

submit guest post google operator

Be sure to put “submit guest post” in quotation marks to ensure that Google only returns websites that mention it explicitly.

When you carry out the search, you will see many sites that offer guest post submissions.

quest posting search  example

Take a look at the sites listed on the first page, and don’t be afraid to venture further down the search results pages.

 By clicking on one of the sites, you’ll be taken to a page that provides information about how to submit a guest post, including guidelines and requirements.

Using search operators is an efficient way to find guest post opportunities in your niche.

Make sure you use quotation marks to refine your search results. and explore multiple pages of search results to uncover even more opportunities.

List of all the guest post search operators

“Guest post”

“Write for us”

“Accepting guest post”

You can use this search operates to get guest post opportunities on Google. Make sure to include your target niche.

Guest posting advice

  • Look for sites that have good page and domain authority
  • Make sure the site is relevant to your niche
  • Use Semrush to check the number of keywords they are ranking on Google
  • Check the website’s organic traffic

2. Steal your competitor’s backlink

Another effective way to build high-quality backlinks for your website is to analyze the backlinks of your competitors. 

This technique involves examining the websites that are linking to your competitors and selecting the ones that are most relevant and authoritative for your own website. 

By doing so, you can identify potential link-building opportunities and work towards acquiring those backlinks for your own site.

The advantage of this approach is that you don’t have to start from scratch and hunt for new websites to link to your content. 

Instead, you can leverage the work your competitors have already done and piggyback off their success. 

By carefully selecting the most valuable backlinks, you can increase the credibility and authority of your website in the eyes of search engines, which can ultimately boost your rankings and traffic.

Firstly, we need to identify the keyword that we want to target. For example, let’s say you are in the golf niche. And you want to create content on “cool golf gadgets”. 

What you have to do is enter the keyword in the Google search bar. And see sites that are ranking for the keyword.

competitor's search

From the search results pick the top-ranking sites. And check their backlink profile. Make sure that this site focuses mainly on golf topics. Not big media sites like Amazon or Forbes.

To check their backlink profile, you can use an SEO tool like SEMrush. By entering the website domain name and clicking “search,” you quickly see a list of backlinks that are pointing to them.

backlink adamenfroy backlink profile

It’s important to note that not all backlinks are created equal. We want to focus on “do-follow” links that provide SEO value. 

To filter out the irrelevant links, we need to select the “follow” tab in SEMrush. This will show us only the do-follow links.

semrush do follow button

Once we have a list of do-follow links. We can start analyzing them and pick the ones that are most relevant to our website. 

For example, you can pick sites that write about golf. Or topics related to golf or sport.

We can reach out to the website and offer to write a guest post on hardwood floors, such as “How much do hardwood floors cost?” and request a link back to our website.

3. Sponsorship

Sponsorship link-building is a powerful strategy that involves seeking out local sponsorship opportunities to gain relevant links for your website. 

By focusing on opportunities that are relevant to your city, you’ll not only gain valuable links but also increase your local relevance in the eyes of Google. It’s a win-win situation.

To find these opportunities, you can use Google search operators to look for pages with the word “sponsorship” in either the URL or the content. 

This method is easy and effective, and it can help you build relationships with local businesses and organizations in your community.

To get started, head over to Google and use the search operator “sponsorship [city name].”

For example, I’m targeting Lagos, a city in Nigeria, so I’ll search for “sponsorship Lagos.”

sponsorship search for link building

Now that the results have loaded, it’s time to analyze the sites. While you don’t have to be as strict with your criteria as you would be for regular link building. 

You still want to make sure the site is relevant and trustworthy. Look for sites with local relevance, such as those with the city name in the domain or street address.

To make sure it’s a good fit, you can reach out to the site owners and find out the cost and what you’ll get in return.

4. Local content asset

It’s a valuable piece of content that you create to answer someone else’s question. One of the most effective ways to create these assets is through infographics. 

If you haven’t heard of infographics before. They are basically images that present information in a visually appealing way. 

Take a look at this example of trends in web development infographics.

web developement infographic

You will notice it is divided into multiple sections. including AI, mobile design, and more. 

Infographics are a great way to make information easy to understand and engaging for your audience.

Let’s say you’re a blogger in Lagos. And you want to create an infographic that promotes your business and also provides valuable information to your audience. 

You could create an infographic that highlights the five best coffee shops in Lagos.

In the infographic, you could feature the top five coffee shops. Such as Coffee Shop 12345, and then add it to your blog.

Once it’s live on your website. You can then reach out to the five coffee shops you’ve featured in your infographic and ask them to check it out. 

You can explain how you’ve created this amazing piece of content that talks about the five best coffee shops in Lagos. And ask them to share it on their website with a link back to your site. 

This way, not only are you providing valuable information to your audience. But you’re also increasing your website’s visibility and earning valuable backlinks.

5. Forum link building

Forum link building is a strategy where you find relevant forums and obtain links from them. This approach is beneficial for two reasons. 

Firstly, when you secure a link within a relevant forum, it helps to drive targeted traffic to your website. As we know, link building provides SEO benefits, and gaining additional traffic is a bonus. 

Secondly, forum link building enables you to establish relationships with industry influencers. 

Many influencers and authoritative figures spend time in forums. And building a connection with them can support your link building efforts.

Now, you may be wondering how to find these forums. There are a couple of ways to do so.

There are three ways to find relevant forums on Google.

  • Forum + niche
  • Niche + discussion board
  • Niche “powered by vbulletin”

Firstly, you can search for “forum + your niche” in Google. 

For example, if your niche is home improvement, you can search for “home improvement forum”. Secondly, you can try searching for “your niche + discussion board”.

Additionally, you can try searching for forums powered by vBulletin by using “powered by vBulletin” in quotes and adding your niche to the search.

These methods will help you find forums that are relevant to your niche, and you can then secure links from them to drive targeted traffic to your website.


When you join any forum, make sure you spend some time contributing to the forum. Before including your link to your post on the forum.

If you just join and start posting your link, the forum admin will ban your account. Because your activities will look spammy.

6. Resource link building

Link Building Resource Pages are pages that are dedicated to linking out to awesome content on a specific topic. 

Since the main goal of these pages is to link out, they present a great opportunity for link building.

Steps to building links using this method

Step one:

The first step is to find relevant resource pages, which are pages that link to great content on a particular topic. 

To do this, there are several search operators you can use, but three of the most effective ones are:

  •  niche + helpful resources
  •  niche + useful resources
  •  niche + useful links

Once you have found relevant resource pages. Find the best content that fits well with the resource page you found.

You can reach out to the website owner and try to get your link added to the page. 

Step two:

So let’s say you have found a website that we want to secure a link from. 

The next step is to find the best content that will fit on that website. 

For example, if we’re targeting the hardwood floor industry. We should look for relevant content on our website that could be useful for their resource page. 

If you don’t have content on your website that suits every resource page. It’s recommended that you create a simple blog post of at least 750 words.

Remember, it doesn’t need to be too long or go overboard with information. Just get straight to the point and provide valuable information. 

Once you have the content, you can then reach out to the website owner to secure the link.

Step three:

Now it’s time to reach out to the website and try to get our content placed on the resource page. 

Here’s a template that I’ve used in the past that works really well.

Start by addressing the recipient by name or the name of their website, if possible. 

Then, mention that you were looking for content about your industry or topic and stumbled upon their excellent resource page. 

Let them know that their page was helpful to you and that you recently published a guide on the same topic that you think would be a great addition to their page.

Include a brief description of your guide and a link to your blog post. Remember to keep the tone friendly and not put too much pressure on them to add your content to their page. 

Thank them for their time and consideration, and sign off with your name.

With this approach, you’ll be able to secure links from resource pages with ease.

7. Broken link building

Broken link building is a highly effective strategy that many link builders use. 

Instead of simply asking for a link. You can use a broken link pitch to acquire plenty of links. Because this approach provides value to website owners.

To get started with broken link building, follow these three steps:

  • Step one is to find relevant resource pages. 
  • Step two is to search for broken links on those pages.
  • Step three is to reach out to those websites and let them know about the broken links, suggesting your own content as a replacement. 

How to find broken links

The first approach is to install the “Check my link” Google Chrome extension.

check my link

Then search for content on Google that is related to your niche.

Open some of the articles and Check my link will analyze the links inside the article to find broken links.

So when you click on the extension you will see the dead links in the blog post.

As we’ve identified a relevant website with a broken link. 

The next step is to reach out and kindly inform them of the issue, while also offering our content as a solution. 

Here’s a template that I’ve found effective in the past:

“Hi there,

I hope you’re doing well. I came across your excellent blog post on [topic], and noticed a few broken links while browsing. As someone who values providing quality content to readers, I thought I’d let you know.

In fact, I recently published a piece on my blog that covers exactly what the broken link was supposed to be, and in more detail.

I think it could make a great replacement for the broken link. Here’s the link to my post: [insert link].

Either way, I hope this information helps you out. Thanks for your time and consideration.


[Your Name]”

As you can see, this email is friendly and informative. and offers a solution to a problem the website owner might not even be aware of. 

By doing this, we are adding value to their website and positioning our content as a helpful resource.

Make sure to adjust the template to fit your own voice and tone. But keeping a friendly and helpful approach is key to a successful broken link building campaign.

8.  Skyscraper technique

The skyscraper technique is a popular link building strategy. 

Essentially, it involves improving existing high-performing content. and replicating the backlinks to that content. 

By doing this, we can create content that we know is already popular. And then reach out to those websites linking to the original content. and ask them to link to our website instead.

The Skyscraper technique is effective for two reasons. First, we’re creating something that people have already linked to. which means the process is validated and proven to be successful. 

Second, we’re reaching out to the same people who have shown interest in linking to similar content. Increasing the chances of them linking to our new content.

So, they are three steps involved in the Skyscraper technique.

Firstly, find popular content that is relevant to your niche. 

Secondly, create something even better than that content. 

Finally, reach out to the websites linking to the original content and ask them to link to your improved version instead.

In order to find opportunities for your blog, there are several methods you can use. One way is to use SEMrush. 

First, navigate to the main header and type in a keyword of your choice – for example, weight loss.

SEMrush will then provide you with related keywords, including phrase match keywords such as weight loss, at home weight loss, weight loss pills, and weight loss calculator. 

You can also access a full report for related keywords by clicking “view full report.”

skyscrapper technique using semrush

To filter through the keywords and find the ones with the highest search volume. you can sort them based on search volume and potential link attraction. 

Some promising options might include how to lose weight fast, how to lose weight, and best way to lose weight.

how to lose weight fast keywords

Once you’ve verified your chosen keyword, you can search for it on Google to see what content is currently ranking.

lose weight fast

When you come across a piece of content that looks promising, such as How to Lose Weight Fast in 3 simple steps.

You can verify its quality by checking the number of backlinks it has using SEMrush’s backlink analysis feature.

backlink search

This will tell you how many unique websites are linking to the content, giving you an idea of its popularity and potential effectiveness for your own blog.

Once you’ve identified a piece of content with a lot of backlinks, you can start working on creating your own version of it. 

Our next step after finding the content we want to improve is to take it to the next level and make it truly exceptional. 

There are four ways to achieve this.

1. increasing the length of the article. 

If the original post listed 25 tips. we can beat it by listing more. However, we need to make sure that the additional tips are high-quality and add value to the article.

2. check if the article is outdated. 

If it is, we can update it with new information, images, and screenshots. This can help bring the article up to date and make it more relevant to our audience.

3. focus on the design of the content. 

It’s not just about what’s written, but how it’s presented. We need to make sure that the design stands out and appeals to our audience.

4. make the content more actionable. 

Don’t just list things out. Provide detailed explanations and instructions to help readers put the advice into practice.

9. Reverse image search

It’s important to ensure that your visual assets, such as infographics and charts, are being properly credited when used by others. 

Unfortunately, there are many websites out there that use these images without giving proper attribution. 

Luckily, you can use Google’s reverse image search to identify these websites. And reach out to them to request credit or a link to your website as the source.

When searching for images for your own website, it can be tempting to use Google Images or free websites such as Pixabay. 

However, it’s important to note that these images are not always royalty-free. and using someone else’s images without permission is not recommended. 

If you do find that another website is using one of your images. You can reach out to them and ask them to link back to your website as the source. Or remove the image from their site.

To find all the websites using images from your website. You can start by going to and uploading the image you want to search for.

reverse image search

It’s important to use an image that is unique to you. Using a standard image will result in too many search results to effectively reach out to websites for proper attribution.

Once you’ve uploaded your image, Google will search the entire internet for similar images and websites using those images.

reverse image result

You can then scroll through the search results to find websites using your image without proper attribution. You can reach out to these websites and request credit as the image source.

Using unique images that are popular. Or creating infographics and charts with engaging and easy-to-understand information. Can be an effective way to generate links and drive traffic to your website. 

Just be sure to always properly credit and attribute images used on your own website. And take action when you find others using your images without permission.

10. Relevant blog commenting

To successfully execute this strategy, the first step is to find relevant blogs in your industry that allow commenting. 

This is important because it not only helps diversify your backlink profile but also increases the relevancy of your website. 

To begin, head over to Google and search for the best blogs in your industry. For example, if you are in the health industry, search for the best health blogs. Once you have a list of blogs, select a few to comment on.

When commenting on a blog, it is important to avoid simply posting a link to your website as this will likely be rejected. 

Instead, read the article and provide natural feedback. For example, you can mention that the article reminded you of another relevant article you read recently and include a link to that article in your comment.

When including a link in your comment, it is important to link to a blog post rather than a service page. 

Some websites may provide an option to hyperlink text within your comment, but if not, simply include the link in the comment.

11. Social profile link building

Social Profile Linking is an easy and quick way to get backlinks for your website. 

Although they may not be the most powerful backlinks out there. they are still important basics that every business should have.

Let me give you an example. Here on Shakeworldonline’s Twitter profile. You can see that we have a link in our bio pointing to our website.

shakeworldonline twitter profile

This is just one of the social profiles you can use to link back to your website. To get more social profiles. 

Simply search for a list of top 100 or top 500 social media websites on Google, and sign up for as many as you can.

Then, create a bio for each profile and add a link back to your website. If you have a bit of budget to spare. 

You can use a service like Fiverr to set up social profiles for your business. Although I don’t typically recommend Fiverr for other services, this is a simple task that they can handle well.

For less than $5, you can get someone to set up 300 social profiles for your business with a link back to your website. 

However, ignore any promises of increased web traffic or improved ranking, as it’s unlikely to happen.

Final thought…….

Link building is an essential aspect of improving your website’s search engine ranking and driving traffic to your site. 

By implementing the strategies mentioned in this article. Such as broken link building, the skyscraper technique, and social profile linking. 

You can effectively gain high-quality backlinks and boost your online presence.

Have you tried any of these link building techniques before?

Which ones have worked best for you? 

Do you have any additional tips for link building? 

Let me know in the comments below

Remember, building a strong link profile takes time and effort. But the payoff can be significant.

Keep working at it and watch your website climb up the search engine rankings.

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