You are currently viewing What is Off-page SEO – the ultimate guide

What is Off-page SEO – the ultimate guide

Learn and understand Off-page SEO strategies

Have you ever asked yourself why you are not ranking on search engines? After you have successfully implemented On-page SEO strategies. And also did good search engine optimization on your webpage.

We digital marketers cannot predict how search engines rank sites. But there are some technical works that need to be done on our websites. That will help boost its credibility and authority to enable it to gain free organic traffics.

So in this guide. You are going to learn and understand what is Off-page SEO. And how it will help improve your site’s search engine ranking.

What is Off-page SEO

Off-page SEO is simple. All the search engine optimization activities you perform outside your website to improve its credibility and domain authority.

Google and other search engines use many factors to rank a website. Off-page SEO also known as off-site SEO is one of those factors.

Though most experts will say that Off-page SEO is more important than on-page SEO. I strongly believe that these two SEO techniques work together.

Why is it so important?

Search engine ranking factors can change at any time. But some experts believe that Off-page SEO is very important. It’s a great way to gain more brand exposure, authority, and trustworthiness.

Off-page SEO can also bring tons of visitors to a website. For example, social media traffic, links on forums, and authority websites pointing to valuable content on your own website.

The main type of links for Off-page SEO

Before you start your Off-page SEO implementation. It is essential to know the different types of links. And how beneficial they can be in improving your search engine ranking.

Natural Links

A natural link is when your website starts getting a backlink from any website without you reaching out to the site owner for a backlink.

Maybe the author stumbles upon your content on the search engine, on social media, or anywhere on the internet. Then decides to link to it because the content is valuable and worth highlighting.

Building Links

This type of link is when you have valuable content on your website. Then reach out to other webmasters, publishers, or journalists asking them for backlinks to that content.

You can even promote the content using an ad campaign for more exposure. And some bloggers may see it and link back to it.

Some Off-page SEO techniques

Off-page SEO requires some techniques for you to properly optimize your website for search engine ranking. Those required techniques are listed below.

1. Brand mention

There is a say that a good product sells itself. You may be asking how possible it is for brand mention to play a great role in your Off-page SEO implementation.

Listen brand mentioning is very important in SEO practices. Google webmaster trends analyst Gary lllyes revealed unique content and quality backlinks.

And also when people start mentioning your brand on social media or other websites. Then it shows that you are really doing great work.

When your brand or product is being mentioned on social media. It sends a signal to search engines that people are really talking about the brand.

Improve your brand mentions by building an active social media fanbase. Try your possible best to provide quality solutions to their problem and also build trust.

Use Facebook and other social media website to grow your website brand mentions. And gain more brand authority. the image below is an example of a good brand mentions practice.

Brand mentioning on facebook - off-page seo

Noticed that this single post has over 100 likes, 30 comments, and 48 shares. This will tell search engines. that this website is providing quality content.

Avoid using black hat tricks to gain more post like and comments. Rather use Facebook ad boost to increase your content engagements.

Another good example of brand mentions. Is getting authority websites to mention your website in their youtube video, podcast, and more.

2. Blog commenting

Dropping comments with your website link on other people’s blogs was a good way to get backlinks to your website and gain some domain authority.

But recently Google decide to overlook some of these comment backlinks because most of them are useless and spammy. But this strategy is still good if you do it the right way.

So look for the right blog with the right audience. Don’t just leave a comment on any kind of website. Rather look for quality sites and drop a comment on their content, don’t be spammy.

If the author of the site likes your comment and also sees that your blog is good for its audience. Then the owner of the site will approve your comment.

In the image above. You will see how this commenter is telling the site owner how important the post in his site. Will be helpful to the audience of this particular site.

He drops the comment and also includes the link to the exact post. This way the site owner will see that the comment is relevant and not spammy.

Here, the commenter is also like contributing to the content. The author did not know them before and did not include their site in the list.

So this is also a way to let its audience. Also, check the site because it is relevant to the topic.

3. Join foru