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What is On-page SEO – Basic guide

If you are among those who think On-page SEO is easy, calm down and ask yourself why your content is not ranking in the search engine results.


You might be using the wrong On-page SEO method on your content or maybe your articles are not well optimized for search engines, in the previous content I wrote about search engine optimization, keyword research and also explain what is backlink.

So in this On-page SEO guide. I will definitely explain to you all the basics of On-page SEO and how it will help to rank your content in the search results.


What is On-page SEO


On-page SEO is also known as on-site SEO. Is simply the process of optimizing the various parts of your web page to enable your website to rank in search engines. And attract new visitors and also increase your site traffics.


There are few On-page SEO components that you need to properly apply to enable your site to achieve a good position in the search results. These components include contents elements, website structure, and HTML elements.

The important On-page SEO factors


1. Create quality contents


Make sure to have quality and original content on your blog or website. Don’t rewrite other people’s content or copy content from other blogs and paste it on your site.

Search engines are very smart to know if the content on your site is stolen from other websites. If you are caught in this act, your site might be ban.


Even if your content is original and you did proper keyword research. Also, be sure that the article will be valuable to the readers and try to carry out content optimization.


2. include the title tag in your content


When creating any content. Don’t forget to add the ‘Title’ of the content. When search engines are outputting search results.

The first part of your content they will show is the Title followed by the descriptions. The title will also help the reader to know if actually, that content is what they are looking for.


3. Meta description


The meta description appears under the title tag in search engines. So include an engaging description to your content, to attract more web searchers to click on your link.

It is a summary that tells them what the content is all about. Your meta description should be between 70 to 160 characters, which is the standard for Google search engines.


4. Nice formating


Now that your article is ready. The title automatically uses the H1 tag. But they are other tags you can include in the subheading or in the body of the content for search engines to properly understand when you are starting a new paragraph heading.


Other title tags are H2, H3, H4, H5, and H6. You can use these tags on your content whenever you want to add a new heading to your content.


5. Good images


Images can be very attractive. A good image will entice the readers to want to find out what the content is all about. You can use images in your paragraphs to show what you are actually explaining to them.


Quality and original images can help improve your on-page SEO. Maybe you don’t have an image to add to your content. You can source for images on the internet, but be sure the image you are getting is relevant to your post and the image is not under copyright protection.

6. Use your target keyword properly


I have always talked about keyword in most of my content. Keyword is very important in getting the targeted audience to read your article. So On-page SEO will help you to properly implement your content to blend with your target keyword.


Be sure to include your target keyword in the first paragraph. Also, add it to other parts of your content. The subheading and image captions should carry your target keyword but don’t overuse it. So it will not hurt your ranking.

7. Internal links


Internal links are good for content optimization. Though most people don’t use them, maybe they do not know it will help boost their page authority.


When you are linking your content to other content that is relevant to a particular post on your website. It will help to send authority to those pages. They also tell search engines that the article is connected to a more valuable piece of content on your site.

8. External links


External links are another great factor that helps you carry out good On-page SEO. When you are creating content for your site also try to look for other people’s content that will be beneficial to what you are writing about. Then Link to those content.


It is like building a connection between your site with other authority websites on the internet. Don’t just link to any site. Look for content that is more valuable and relevant to your topic.

On-page SEO tools

1. Copyscape

On-page seo - copyscape

If you hire people to help you write content for your blog or website. Copyscape is a very important tool you can use to check if the content the writer is sending to you is original.


The tool will analyze the content to be sure it is unique because Google is against duplicated content, and any site that is caught in this act may face a penalty.


It is very important to ensure that the writers are creating original and quality content for your site. They are not just copying it from another website.

2. Google Search Console

google search console - On-page seo

The Google search console is a powerful On-page SEO tool that helps you find out how your page is performing in search engines. Also, update you with errors to fix if detected.


You can see some errors and issues on your site on the Google search console ‘Coverage’ section. Some issues you may find there are blocked or pages that are not crawled by your robots.txt, redirecting issues, 404 error pages, and duplicate contents.

3. Google Developers PageSpeed Insight

google pagespeed insight - on-page seo

Most of the world’s internet users are using mobile phones to visit websites. Another factor Google uses to rank a web page is the site loading speed and also the screen size. So if your site is too slow and not mobile-friendly, you might be losing tons of visitors.


The work of Google PageSpeed insight is to analyze your webpage. Then list out those areas that need to be improved so it will be user-friendly and also load faster.

4. On-page SEO Checker

Semrush on-page seo checker

Semrush On-Page SEO Checker is a great tool that helps you find out all your website weaknesses. The tool collects data from various sources. Then compares your webpage with other top organic competitors that are also targeting the same keywords.


On-Page SEO Checker will combine all the pieces of information needed. Then gives you ideas for how you can improve your website to rank well in search engines.

How to Optimization Your Content

Understanding the type of content that will rank in Google and other search engines can be very hard because most of these search engines use different factors when crawling content they want to rank.


So the only option for you as a writer to rank in the search results is simply by implementing proper page optimization. Such as meta tags and URLs. This technical stuffs will help tell Google that your content is worth showing to web searchers.

1. Add your target keyword in the title
Adding your target keyword in the content title is one of the best search engine optimization practices.


It is just like reading a book. When you go to the library the first thing you check is the book title. Search engines use the same method to pick content for ranking. So adding the target keyword will help tell Google what the content is all about.

As you can see this content is talking about On-page SEO. So I have included it in the title because it is the target keyword for this post.

You should also know you cannot just add the focus keyword on the title but include some other words to it like this content keyword is ‘On-page SEO’ but I make the title to be what is On-page SEO. This way it will make you look more professional.

2. Use short URLs


Short URLs will tell the searchers what the content is all about and will also help to attract more clicks.

This method is another way of using your target keyword in the URLs. Also, make it short. Most time Google truncates some of them in the search results.

3. Optimize the title tag


The title tag is the first thing that will appear in the search result. It is important to create a good and captivating title tag.

You can do this by setting it up as your post title. Make sure that your title is not too lengthy. Try to create a short title so that it will appear nice in the search results.

4. write a relevant meta description


The meta description is the summary of the content that will show up in the search result. If you want more organic traffic, try to make it unique and interesting.

Meta descriptions may not actually help your webpage to rank higher in search results but they will help you get more clicks from web searchers. Make it 120 characters or less, avoid lengthy words.

5. Optimize the images on the content


Images that rank in Google image search can get a lot of clicks and send tons of traffics to your website. The proper way to optimize your image is by making sure that the title matches the title of the content or the target keyword.

6. Include internal and external links in the content


internal and external linking is a good On-page SEO factor. Though some believe it is bad for SEO, Google never states so in their search engine ranking factor.


Internal and external links are a way to allow your visitors to navigate to other parts of your websites that have valuable information and also a means of sending them to other related content on other websites.

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