16 Useful Methods To Promote Your Blog On Medium

Medium is a popular online publishing platform that can help you reach a wider audience for your blog.

In fact, Medium boasts of over 120 million unique monthly visitors, with over 60% of them coming from outside the US.

In this post, we will take you through a step-by-step guide on how to promote your blog on Medium and reach a wider audience.

Step 1: Publish Quality Content

Quality content is the foundation of any successful blog, and Medium is no exception.

Make sure your blog posts are well-researched, well-written, and offer value to your target audience.

According to a survey conducted by Orbit Media, the average blog post length is 1,269 words, while the ideal blog post length is around 2,500 words.

So, make sure your blog posts are long enough to provide value but not too long that they become boring.

Step 2: Write Catchy Headlines

Your headline is the first thing your readers will see, and it can make or break their decision to read your blog post.

A good headline should be catchy, attention-grabbing, and relevant to your blog post.

According to CoSchedule, headlines with numbers, questions, and “how-to” phrases tend to perform better than others.

For example, a headline like “5 Tips for Writing Catchy Headlines That Drive Traffic” is more likely to attract readers than a bland headline like “How to Write Headlines”.

Step 3: Use Tags

Tags are like keywords that help readers find your content on Medium. Make sure you use relevant tags when you publish your blog posts on Medium.

According to Medium, using 5-10 tags per post can help improve your post’s visibility.

Step 4: Join Medium Publications

Medium Publications are like online magazines that curate content around a particular theme.

Joining relevant publications can help you reach a wider audience for your blog.

For example, if you blog about personal finance, you can join publications like The Money Manual or Personal Finance Insider.

Step 5: Engage with Other Writers

Engaging with other writers on Medium can help you build relationships, grow your network, and reach a wider audience.

Make sure you read and comment on other writers’ blog posts, participate in discussions, and follow other writers whose work you admire.

Step 6: Participate in Medium Partner Program

The Medium Partner Program is a way for writers to earn money for their work on Medium.

When you participate in the program, you can earn money every time a Medium member reads your content.

To participate in the program, you need to apply and get accepted. According to Medium, the top 1% of writers on the platform earn over $7,500 per month.

Step 7: Use Medium’s Newsletter Feature

Medium’s newsletter feature allows you to send your blog posts directly to your subscribers’ email inbox.

This can help you build a loyal following and increase your blog’s visibility. Make sure you encourage your readers to subscribe to your newsletter.

Step 8: Embed Videos

Videos are a great way to engage your audience and provide value. You can embed videos in your blog posts on Medium to make them more interesting and informative.

According to Wyzowl, 87% of businesses now use video as a marketing tool.

Step 9: Use Medium’s SEO Feature

Medium has an SEO feature that can help you optimize your blog posts for search engines.

Make sure you use relevant keywords in your blog posts, titles, and descriptions to improve your blog’s visibility on search engines.

According to a study by Ahrefs, the top 10 ranking pages on Google have an average of 1,447 words.

Step 10: Create Custom Graphics

Visual content like custom graphics can help make your blog posts more interesting and visually appealing.

You can use free design tools like Canva to create custom graphics for your blog posts.

According to a study by Venngage, blog posts with custom graphics get 94% more views than those without.

Step 11: Collaborate with Other Writers

Collaborating with other writers on Medium can help you reach a wider audience and build relationships.

You can collaborate with other writers by co-authoring blog posts or participating in joint writing projects.

Step 12: Offer Exclusive Content

Offering exclusive content to your Medium followers can help you build a loyal following and increase your blog’s visibility. You can offer exclusive content like eBooks, guides, or webinars to your followers.

Step 13: Use Medium’s Call to Action Feature

Medium’s call to action feature allows you to add a button to your blog posts that encourages readers to take a specific action.

You can use this feature to encourage your readers to subscribe to your newsletter or follow you on social media.

Step 14: Share Your Expertise

Sharing your expertise and insights can help you build credibility and attract more readers to your blog.

Make sure you write blog posts that showcase your expertise and provide value to your readers.

Step 15: Offer a Free Resource

Offering a free resource like a checklist, template, or worksheet can help you attract more readers to your blog.

Make sure you offer a free resource that is relevant to your blog’s topic and provides value to your readers.

Step 16: Experiment with Different Formats

Experimenting with different blog post formats like listicles, how-to guides, and case studies can help you find out what works best for your blog.

Make sure you track your results and adjust your strategy accordingly.