12 Ultimate Method To Promote Your Blog On Pinterest
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With over 900 million active users and a strong visual focus, Pinterest is an excellent tool for driving traffic to your blog.
In fact, according to Hootsuite, 93% of Pinterest users use the platform to plan purchases, and 78% of users say that content from brands on Pinterest is helpful.
To help you make the most of Pinterest for blog promotion, Here is a step-by-step guide to getting started.
Table of Contents
1. Optimize your Pinterest profile
The first step in promoting your blog on Pinterest is to optimize your profile.
This means filling out all the necessary information, including a profile picture, bio, and website link.
Make sure your bio includes relevant keywords and clearly communicates what your blog is about.
You should also choose boards that are relevant to your blog niche and organize them in a way that makes it easy for users to find what they’re looking for.
According to Pinterest, profiles with complete information get 30% more engagement.
2. Create visually appealing pins
Pinterest is all about visual content, so it’s crucial to create pins that are eye-catching and appealing.
Use high-quality images, clear fonts, and attractive colors to make your pins stand out.
You should also experiment with different pin sizes and formats to see what works best for your content.
According to Hubspot, vertical images with a 2:3 aspect ratio perform best on Pinterest.
3. Use keywords strategically
Using keywords strategically is essential for Pinterest SEO. Include relevant keywords in your pin titles, descriptions, and board titles to help your content rank higher in search results.
You should also use long-tail keywords and phrases to target specific niches and audiences.
According to Pinterest, pins with detailed descriptions are more likely to show up in search results.
4. Join group boards
Joining group boards is an effective way to increase your reach on Pinterest. Group boards are boards that multiple users can contribute to, allowing your pins to be seen by a wider audience.
Look for group boards in your niche and reach out to the board owner to request an invitation.
According to Hootsuite, pins on group boards receive 94% more clicks than regular pins.
5. Promote your blog posts with pins
Promoting your blog posts with pins is an excellent way to drive traffic to your site.
Create a pin for each of your blog posts and include a link back to your site. You can also create multiple pins for the same post to reach a wider audience.
According to Social Media Examiner, pins with a call-to-action (CTA) in the description see an 80% increase in engagement.
6. Use Pinterest SEO
Optimizing your content for Pinterest SEO is crucial for getting your pins seen by the right audience.
In addition to using keywords strategically, you should also make sure your content is shareable and pinnable.
This means including pinnable images, adding share buttons to your blog posts, and using rich pins to provide additional information about your content.
7. Run Pinterest ads
Running Pinterest ads can be an effective way to reach a targeted audience and drive traffic to your blog.
You can create different types of ads, including promoted pins and promoted carousels, and target specific demographics and interests
Running ads on Pinterest can also help you increase brand awareness and drive conversions.
According to Hootsuite, Pinterest ads have a 2.3x higher conversion rate compared to other social media platforms.
8. Host a Pinterest contest
Hosting a Pinterest contest is another great way to increase engagement and drive traffic to your blog.
You can ask users to create pins related to a specific theme or topic and offer a prize for the best one.
This can help you reach a wider audience and encourage users to engage with your brand.
According to Wishpond, Pinterest contests can generate up to 70% more engagement than other types of contests.
9. Create video content
Video content is becoming increasingly popular on Pinterest and can be a great way to showcase your blog content.
Create short, informative videos that provide value to your audience and include a call-to-action to visit your blog.
According to Pinterest, video pins have a 6x higher engagement rate compared to regular pins.
10. Pin regularly
Consistency is key when it comes to promoting your blog on Pinterest. Make sure to pin regularly and consistently to keep your audience engaged and your content visible.
You can use scheduling tools like Tailwind to schedule your pins in advance and ensure that you’re posting at the best times for your audience.
11. Use Pinterest analytics
Using Pinterest analytics is essential for tracking your performance and identifying areas for improvement.
You can use the analytics dashboard to see which pins are performing well, which boards are getting the most engagement, and which demographics are engaging with your content.
Use this information to optimize your strategy and improve your results over time.
12. Optimize for mobile
It’s crucial to optimize your content for mobile users. According to Pinterest, 85% of all searches on the platform are done on mobile devices.
Make sure your pins and your blog are optimized for mobile viewing to ensure that you’re reaching the largest possible audience.