How To Promote Your Blog On Tumblr

Tumblr is a popular social media platform for sharing blogs, but with so many users, it can be difficult to stand out.

However, with a strategic promotion plan, you can reach a wider audience and increase your blog’s visibility.

In this article, we’ll share ten steps you can take to promote your blog on Tumblr.

1. Tag your posts with relevant keywords

Tagging your posts with relevant keywords is one of the best ways to help your content get discovered by new users on Tumblr.

According to research, posts with at least one hashtag receive 12.6% more engagement than those without.

For example, if you’re a travel blogger writing about a recent trip to Bali, use tags such as #travel, #Bali, #wanderlust, and #adventure to help your content show up in search results for those keywords.

But be careful not to overdo it – too many tags can make your post look spammy and hurt your engagement.

2. Use visuals

Tumblr is a highly visual platform, and using eye-catching visuals in your posts can help them stand out in users’ feeds.

Research shows that Tumblr users engage with posts that include images or videos more often than those without.

Make sure your visuals are high-quality and relevant to your content.

For instance, if you’re sharing a recipe, include a mouth-watering photo of the finished dish. If you’re a fashion blogger, post high-resolution images of your outfits.

3. Share your blog in relevant Tumblr groups

There are thousands of active Tumblr groups dedicated to specific topics, such as fashion, food, and travel.

Joining and sharing your blog posts in these groups can help you connect with users who are interested in your niche.

For example, if you run a fitness blog, join groups like #fitspo, #fitnessmotivation, or #healthy living to share your content with like-minded users.

But remember, groups are communities, so be respectful and engage with other members’ content too.

4. Use Tumblr’s sponsored posts

Tumblr’s sponsored posts feature is a great way to increase your blog’s visibility and reach a wider audience.

You can create sponsored posts that appear in users’ feeds, search results, or even on Tumblr’s dashboard.

To use this feature, you’ll need to set up a Tumblr Ads account and create an ad campaign.

You can target your sponsored posts to specific demographics, interests, and locations to ensure they’re seen by the right audience.

5. Offer freebies

Who doesn’t love free stuff?

Offering freebies such as e-books, templates, or printables can be a powerful way to attract new followers and promote your blog.

For example, if you’re a marketing blogger, you could offer a free social media planning template to your readers.

Or if you’re a beauty blogger, you could create a free e-book on skincare tips. Just make sure your freebie is valuable and relevant to your audience.

6. Participate in Tumblr tags

Participating in Tumblr tags is another effective way to connect with users who share your interests.

A tag is a keyword or phrase preceded by the “#” symbol, which users can search for to find relevant content.

For instance, if you’re a book blogger, participate in popular tags like #bookstagram, #booklr, or #bookish.

But remember, tags are a community-driven feature, so be sure to engage with other users’ content too.

7. Use Tumblr’s Ask feature

Tumblr’s Ask feature allows users to ask questions anonymously or publicly. Which can be a great way to engage with your followers and address their concerns or feedback.