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The difference between SEO and SEM is greater than one letter.

SEM, or search engine marketing, requires the creation of paid search campaigns through search engines such as Google or Bing. While both SEO and SEM can lead to success, results from SEM are only seen throughout the duration of the campaign. Once your campaign ends your business will no longer show up in paid searches. 

Paid search campaigns are a great way to kick start a business.

search engine marketing