ShakeKit E-E-A-T Credibility Evaluator
does your content earn trust?
Paste content or a URL to score it on Experience, Expertise, Authoritativeness, and Trust, the framework Google's quality raters use. See the trust signals you have, the generic AI filler dragging you down, and exactly what to fix.
Paste content or enter a URL above to evaluate its E-E-A-T credibility.
Positive signals found
Red flags found
See signals highlighted in your text
Top recommendations
Note: Google does not publish a numeric E-E-A-T score, this estimates how well your content demonstrates the signals quality raters look for. It analyzes text only, not off-site authority like backlinks or author reputation.
Evaluate credibility in four quick steps
No signup. Paste, score, strengthen.
Add your content
Paste your article text, or fetch a page by URL.
Run the evaluation
The tool scans for experience, expertise, authority, and trust signals.
Read the pillars
See your overall score and the four pillars, with Trust weighted highest.
Apply the fixes
Add the missing positive signals and cut the flagged generic filler.
E-E-A-T is how Google decides whether to believe you
Google's human quality raters judge every page against four qualities: Experience, Expertise, Authoritativeness, and Trustworthiness. Their judgments train the ranking algorithms, and increasingly, the same signals decide whether AI tools like Google's AI Overviews and Perplexity cite you. After the March 2026 core update, sites with genuine, first-hand content held or gained ground, while generic, AI-paraphrased pages lost heavily. This tool checks your content for the signals that matter.
The four pillars, and how this tool reads them
- Experience. Have you actually done the thing? It looks for first-person voice, specific anecdotes, "we tested" claims with details, and real numbers from real use. This pillar got heavier in 2026.
- Expertise. Do you know the subject? It looks for cited sources, statistics, author and credential cues, and specific, confident detail rather than vague summary.
- Authoritativeness. Do others recognize you? On-page, it looks for links to authoritative references, named entities, and citations to primary sources, not summaries of summaries.
- Trust. Is it accurate and transparent? It looks for sourced claims, balanced language, and the absence of unsupported superlatives and empty filler.
Positive signals it rewards
- First-hand phrasing: "in our testing," "based on our data," "when we tried this."
- Specific statistics and figures, ideally with a named source.
- Citations and outbound links to authoritative, primary sources.
- Named authors, credentials, dates, and concrete examples.
Red flags it penalizes
- Generic AI filler: "in today's fast-paced world," "a team of passionate experts," "unlock the power of."
- Empty conclusions that restate the intro without adding anything.
- Unsupported superlatives: "the best," "world-class," with nothing to back them.
- Vague claims with no numbers, sources, or specifics.
The honest caveat
There is no real E-E-A-T score inside Google's algorithm, it is a human framework, and much of it (backlinks, author reputation across the web, brand recognition) lives off your page entirely. This tool can only read your content, so treat the score as a guide to how well your writing demonstrates credibility, not a guarantee of rankings. The fixes it suggests are still the real, cheap wins most pages are missing.
Want content built to earn trust from Google and AI alike? Shakeworld creates credible, original content for businesses that want to be cited, not skipped. The tool is free regardless.
E-E-A-T, answered
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google's human quality raters use to judge whether content is genuinely credible and helpful. It was originally E-A-T, and Google added the second E, Experience, in December 2022. Trust is the most important of the four, Google states that untrustworthy pages have low E-E-A-T no matter how expert or authoritative they seem.
Not directly. There is no numeric E-E-A-T score inside Google's algorithm. It is a framework human raters use, and their judgments train the ranking systems. So the signals E-E-A-T describes, real experience, credible authorship, citations, accuracy, do influence rankings and AI citations, even though no single E-E-A-T number is applied. This tool estimates how well your content shows those signals, it is not Google's score.
It scans your content for the concrete signals raters look for: first-person experience and specific anecdotes, statistics and cited sources, author and credential cues, links to authoritative references, and transparent, accurate language. It also flags negative signals like generic AI filler, empty conclusions, and unsupported superlatives. Each pillar gets a score, with Trust and Experience weighted most heavily, in line with Google's 2026 guidance.
Because Google says so explicitly. Its guidelines state Trust is the most important member of the E-E-A-T family: a page that is inaccurate, vague, or untransparent scores low overall no matter how experienced or authoritative it otherwise looks. After the March 2026 core update, Experience signals also carry more weight than before, which is why this tool weights those two pillars above Expertise and Authoritativeness.
Add genuine first-hand experience: specific examples, original screenshots or data, and what actually happened when you did the thing. Cite primary sources, not summaries. Show a real, named author with credentials. Link to authoritative references. Be transparent and accurate, and cut the generic AI filler. The fastest wins are usually trust basics: clear authorship, real contact info, and specific, sourced claims.
Yes, completely free with no signup. Pasted text is analyzed entirely in your browser. URL analysis uses a small helper on the site itself, with no third-party service. It is part of ShakeKit, a free set of marketing tools by Shakeworld. Evaluate as much content as you like.
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