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ShakeKit Keyword Density Analyzer.
See what your content really emphasizes.

Paste text or a URL to get word count, keyword frequency, density percentage, your top keywords and phrases, and clear keyword stuffing alerts, so your content reads naturally and ranks.

Your content

Analysis

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KeywordCountDensity
Add content to see your keywords.
How to use it

Check your content in four quick steps

No signup, no learning curve. Paste, read, and improve.

1

Add your content

Paste your text, or switch to the URL tab and fetch a page from your site.

2

Set a focus keyword

Optionally type the term you are targeting to track its count and density.

3

Read the breakdown

See word count, top keywords, and two and three-word phrases, with density for each.

4

Fix the flags

Reword anything above 3 percent, and add your keyword where it is missing.

Keyword density is a sanity check, not a target to hit

Years ago, people wrote content to hit an exact keyword density, like 2.5%, believing it was a magic ranking number. That era is over. Google now reads for meaning and topical depth, and it penalizes content that repeats a phrase unnaturally. So the real job of a density tool today is twofold: confirm your main keyword actually appears, and catch the moment repetition tips into stuffing. That is exactly what this does.

How density is calculated

The formula
Density = (keyword count ÷ total words) × 100
For a phrase, multiply the count by the number of words in it first. The tool strips punctuation, splits the text into words, counts each, and works it out automatically.

So a keyword used 8 times in a 800-word article has a density of 1%. That is a healthy, natural level for most content. The point is not to engineer a number, it is to make sure you are in a sensible range and reading naturally.

What the stuffing alerts mean

This tool flags density by band, so you can see at a glance whether a term is under-used, healthy, or overdone:

DensityReading
Under 0.5%Low, your keyword may barely register. Consider using it (or a variation) a little more.
0.5% to 2.5%Healthy and natural for most content. This is the comfortable zone.
2.5% to 3%Getting high. Read it aloud, if it sounds repetitive, vary your wording.
Over 3%Stuffing risk. Likely to read unnaturally and work against you. Reword some uses.

Why phrases matter more than single words

Real searches are phrases, not single words. Someone types "free marketing tools for small business," not "marketing." That is why this tool also analyzes two and three-word phrases, so you can see whether the actual phrases people search for appear in your content, and how often. Single-word density alone hides this.

How to use it well

  • Write for the reader first. Then use this to check, not to rewrite around a number.
  • Watch the top keywords list. If your main topic is not near the top, your content may be drifting off-subject.
  • Use variations. Synonyms and related phrases cover a topic better than repeating one exact term.
  • Fix the red flags. Anything over 3% is worth a second look, reword a few instances.

Want content that ranks without the guesswork? Shakeworld runs SEO and content for businesses that want to get found. The tool is free regardless, analyze as much as you like.

FAQ

Keyword density, answered

Keyword density is how often a word or phrase appears in your content, shown as a percentage of the total word count. If a 1,000-word article uses your keyword 10 times, the density is 1%. It is a quick way to see what a page actually emphasizes, and whether you are repeating a term so much that it looks unnatural.

There is no magic number, and Google has never published one. Modern SEO rewards natural writing and topical depth over hitting a target percentage. As a loose guardrail, keeping a single keyword under about 2 to 3% usually reads naturally. If you are above 3%, this tool flags it, not because the number is forbidden, but because it often signals the writing has stopped sounding human.

Keyword stuffing is cramming a keyword into content unnaturally to try to manipulate rankings. Google has penalized it for years, it hurts readability and can get a page demoted. Signs include the same exact phrase repeated far more than it would be in normal writing. This tool highlights every occurrence so over-repetition is easy to spot.

For a single word: density = (times the word appears ÷ total words) × 100. For a phrase, multiply the count by the number of words in the phrase first. The tool strips punctuation, splits the content into words, counts each one, and works out the percentage automatically, for single words and for two and three-word phrases.

No. Chasing a specific percentage is outdated and can make content worse. Write naturally for the reader, use your keyword and its variations where they fit, and cover the topic thoroughly. Use this tool to catch accidental over-repetition and to see whether your main keyword actually appears, not to force a number.

Yes, completely free with no signup. Pasted text is analyzed entirely in your browser and never leaves your device. URL analysis uses a small helper on the site itself, with no third-party service. It is part of ShakeKit, a free set of marketing tools by Shakeworld.

Write naturally. Verify with data.

ShakeKit has more free tools to check meta tags, analyze headlines, and measure ROI.

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