This is forbes’s top creators list of 2024 and here are the top 10 richest influencers of this year
10. Brent Rivera
Brent Rivera has mastered several of the world’s most popular social media platforms, starting with Vine, then YouTube, and finally TikTok. His comedic videos, often featuring his younger sister Lexi, now command an audience of 50 million fans.
The 25-year-old streamy award winner is not just a creator but a savvy businessman. Rivera has partnered with big brands such as Starbucks, Xbox, and Prada. His brainchild, Amp Studios, a media company he started in 2017, is growing to focus on building IP and other ventures from consumer packaged goods (CPG) to immersive dining experiences.
9. Matt Rife
Comedian Matt Rife became a major viral sensation in 2023, with clips of him interacting with live audience members and clapping back at hecklers drawing in millions of viewers. Rife has translated this audience into real-world success, selling out 7.5 million seats for a nationwide comedy tour.
He released his second stand-up special, “Matthew Stephen Rife,” in April, and another titled “Walking Red Flag,” a show focusing on his audience interactions, in June.
8. Emma Chamberlain
Since filming YouTube videos in her mother’s house, Emma Chamberlain dropped out of high school, amassed 27.9 million followers, and turned her dry humor and penchant for fashion into an empire.
Chamberlain secured a high-fashion deal with Louis Vuitton and continued to ink lucrative deals in 2023, including partnerships with Cartier, Lancome, Levi’s, Aritzia, and Canon. Her beverage company, Chamberlain Coffee, retails at Walmart and Sprouts. Her podcast, “Anything Goes,” began an exclusive Spotify video deal in February.
Original meme king Eliot Tebula, the brain behind the popular meme aggregation account Jerry, expanded from posting to product with the card game “What Do You Meme,” sold nationwide at Target, Walmart, and Amazon.
Tebula’s ventures have since included his tequila brand, Haha, positioned as a spoof of Casamigos, an advertising company (Jerry Media), and a heating pad, the Menstruation Crustacean.
6. Logan Paul
Logan Paul first went viral on Vine with his brother Jake, using that momentum to open his YouTube channel, drawing 23.6 million subscribers.
Despite demonetization due to alarming and insensitive videos, Paul pivoted into wrestling. He re-signed his WWE deal in 2023 and continued to promote Prime Hydration alongside YouTuber KSI. Paul also hosts a podcast with his brother called “Impulsive,” addressing continued controversies.
5. Charlie D’Amelio
Charlie D’Amelio continues to reign supreme as the top female creator on TikTok and on Forbes’ list. The D’Amelio Dynasty is growing larger, with Charlie becoming a face of Prada and a walking advertisement for Amazon. Her fragrance, “Born Dreamer,” is on shelves across the U.S. and Europe.
The D’Amelio family is busy shooting the third season of their reality series, “The D’Amelio Show,” for Hulu, while also launching their shoe empire, D’Amelio Footwear.
4. Rhett and Link
Best friends since grade school, Rhett James McLaughlin and Charles Lincoln Neal III, former engineers, began posting comedy shows on YouTube in 2011.
Their Burbank, California entertainment company, Mythical, employs more than a hundred people, creating YouTube series like “Good Mythical Morning,” the “Mythical Kitchen” cooking series, and the sketch comedy channel Smosh. They also produce podcasts and operate an online store that sells merchandise ranging from hoodies to kitchen tools.
3. Jake Paul
The outrage cycle is no stranger to Jake Paul. The Vine star turned boxer made headlines with surprise tattoos, eating dog food, and bathing in icy hot. Despite controversies, including sexual assault allegations and an SEC charge for undisclosed cryptocurrency sponsorship, Paul orchestrated spectacles that made him one of the highest-paid athletes in 2022.
He landed a sponsorship with energy drink Celsius, founded sports betting app Better, raised $50 million in Series A, and signed an MMA contract for a new pay-per-view division.
Known as KSI, he began reacting to FIFA video games in 2009 on YouTube, attracting millions of followers for his outlandish humor. KSI soon pivoted into rapping and boxing, releasing two singles in 2023 and securing a multi-year distribution deal for his promotional company, Misfits Boxing.
The face of Prime Hydration alongside Logan Paul, KSI’s controversy-filled journey includes boxing decorum, misogynistic content, and racist and transphobic slurs, always turning it into views whether online or in the ring.
1. Mr. Beast
Mr. Beast, whose real name is Jimmy Donaldson, has a following almost as large as the entire population of the United States. The YouTube giant and mega creator has snatched the top spot on Forbes’ list for the second year in a row.
Donaldson’s brand extends beyond his high-production videos of outrageous stunts and surprise giveaways. His real-world empire includes a sprawling merch line, Feastables candy bars available across the U.S. and UK, and the Mr. Beast Burgers restaurant chain. An ongoing legal feud between Donaldson and the ghost kitchen operator behind his burgers adds an element of uncertainty to his food empire’s future.