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15 Important ways to use social media to promote your blog

Social media platforms like Facebook, Instagram, Twitter, Pinterest, etc is one the place you can promote your blog.

Many pro bloggers promote their blogs on social media by creating posts on their blogs, sharing content, etc. In this post, you will find many ways to promote your blog on different social media platforms.

PROMOTE ON FACEBOOK;

1. DON’T SHARE ONLY YOUR OWN CONTENT

To promote your blog on social media you have to be sharing content to your blog to drive traffic to it. You don’t need to share only your own content you can also share viral content from other blogs since viral content also helps in promoting a blog.

2. SHARE USEFUL LINKS THAT WILL HELP YOUR AUDIENCE

Sharing useful links to your blog will also help promote your blog on Facebook in the sense that your audience will consistently be visiting your blog knowing that they will find useful links, therefore boosting your blog.

3. DON’T SHARE TOO FREQUENTLY

If your audience finds out you always share content from other blogs frequently, it might trigger them to stop visiting your blog. To avoid losing your audience create a posting schedule for instance; if you want to post about five contents in a day you can choose to create and share three contents that are yours and share two from other blogs.

PROMOTE ON INSTAGRAM;

4. CREATE HIGH-QUALITY IMAGES

High-quality images are most likely to get more viewers, hence for you to promote your blog on Instagram you have to create images of high quality to drive more traffic to a blog

5. USE HASHTAGS TO DRIVE NICHE-SPECIFIC TRAFFIC

The use of hashtags  can drive traffic to your blog, e.g.;  you can use #fitnesstips# then you write on fitness tips, the hashtag you used will help other Instagram users who are also using the hashtag to  visit the blog and view your content thereby driving more traffic to you

6. EXPERIMENT WITH POSTING FREQUENTLY

You should try posting multiple posts throughout the day, don’t try settling for a particular topic, you can also create content about a product, post quotes, and even create videos. These will help you see the kind of post that interests your audience.

PROMOTE ON TWITTER;

7. GET CREATIVE, SKIP THE LAZY APPROACH

To promote your blog on Twitter you have to get creative by trying something exciting for instance; you can start by checking out hashtag cocktails hashtag cocktail recipes then you write about cocktails.

8. USING HASHTAGS HELPS YOUR TWEETS GAIN VISIBILITY

When people search for specific keywords it can translate into more clicks, reads, and retweets. The use of hashtags will always be of help to your post.

9. KEEP POSTING THROUGHOUT THE DAY

Just like our crazy world Twitter moves people fast. Posting throughout the day doesn’t mean posting the same thing 10 times in 10 minutes; instead it means to spread out different posts throughout the day to hit multiple time zones.

PROMOTE ON PINTEREST;

10. USE SEARCH-FRIENDLY DESCRIPTION

Use a description similar to your blog’s Meta-description and make sure you use/ include a keyword phrase someone will be looking for on Pinterest this will help other pinners to easily find your post thereby promoting your blog traffic.

11. MAKE THE MOST OF BOARDS

Post your blog posts on the relevant board on your Pinterest page and that will give Pinterest more clues as to what your blog post is all about, for instance, if your posting about fashion or trending fashion it should be pinned to a fashion board

12. CREATE A PIN FOR EACH POST

Make sure you have at least one high-quality unique pin for each of the posts you write and make it’s live as soon as your post is live.

PROMOTE ON YOUTUBE;

Youtube is a great source to promote your blog content and that is because it is more like a search engine but they have a community section that allows users to directly engage with content creators.

NOTE: At the end of any video you create on youtube direct your viewers to your blog; include the link to your post in that video’s description and state in the video that the viewers should visit your website for this post or others related to it.

Hence ways to promote a blog on youtube are as follows;

13. USE A GREAT TITLE AND DESCRIPTION

You need a great title and description that someone would be searching for and also a title that can easily catch the attention of the average user.

14. READ THE BLOG POST TO YOUR VIEWER OR SHOW THEM SOMETHING RELATED

It is most recommendable to either read the blog post to your viewers or show them something related to your post for instance; if it is how to post like a recipe, fashion, or craft. Your video should be of you making the items you are blogging about.

15. YOUR IMAGE THUMBNAIL SHOULD ALSO BE OF HIGH QUALITY

This is really to catch the attention of the users and for the fastest result.

RULES FOR CONTENT PROMOTION ON SOCIAL MEDIA

  1. Maintain a social media content calendar
  2. Always have a fabulous image for your post: Articles with images get 94% more total views
  3. Know when to cross-promote other platforms
  4. Be mindful of timeliness
  5. Update timely: Timely posts can always be re-shared over time e.g.; posts on topics like Summer fashion tips (you can re-share it on summers since the tips are only useful in summers, not winter), New Year gifts for your family, Christmas gifts for your family, etc).

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