Back in 2020, Google experts’ reports confirmed that website speed is a ranking factor.
In as much that some SEO experts want you to believe that content and links are the two most important ranking factors.
Adding to what you have been told before about search engine ranking factors. User experience, core web vitals, site speed, and engagement are also significant factors recommended by Google.
Also, the number of time users spend on your website. Before leaving to another website is part of search engine ranking factors.
This article’s main focus is website speed and core web vitals. So you are going to learn how to optimize your blog to improve the site speed.
I will review some of the tools, and plugins, and how to set them up to reach the Google website speed test. Speeding up your site will hopefully boost your rankings.
So on May 28, 2020, Google announced that page experience signals will be added to search ranking factors. This includes measuring user experience when they are on a web page.
Maybe in your mind, you will be asking what are page experience signals. According to Google, there are core web vitals that include different metrics, mobile friendliness, and some other things to focus on.
Presently, we all know that people visit the internet more with their mobile phones than desktops. The introduction of “HTTPS”, helps users to be sure that the website is secure.
All these different things are also considered new Google ranking factors. Before going more deeply into these factors. I will briefly explain core web vital.
Core web vital
So the Google core web vital basically involve some of the metrics listed below:
1. Cumulative layout shift: This is basically for visual stability. It measures how your blog loads. So it helps to check the user website loading experience.
If there is a bunch of distracting stuff moving around the web page after loading. It signals it as bad page loading. It wants people to have a clean experience when they visit your website.
2. Largest contentful paint: This measures web page loading performance.