What is a backlink – the ultimate guide for backlinks

This what is backlink guide will teach you how to implement backlinks for your own benefit.

You might have come across many posts, or videos on youtube talking about backlinks. But you are still wondering what it is and how it can benefit your business.

In this guide. You will learn and understand what is backlinks and how you can generate them to help boost your website traffic and make more revenue.

You will learn how to gain backlinks, how to check backlinks, and how to use backlinks for your own benefit, so keep on reading till the end.

What is a backlink

Backlinks simply mean getting a link or traffic from one web page to another website. For example, if someone adds your link to any post on their website.

Then you have a backlink from their site. If you add a link from other people’s websites to your post. You are sending backlinks from your own site to their own.

Types of backlinks

They are two main types of backlinks which are do-follow and no-follow. You might not tell the difference between the two.

But there is a specific tag in the source code that enables search engines to determine the effect of the backlink on your search engine optimization profile.

Do-follow backlinks

Do-follow backlinks are very valuable for search engine optimization. When you include a link in your post.

You are telling Google and other search engines that the website owner does not buy the link.

You are adding the link to the content because of the accuracy of the information on that article that you also want your readers to also read it.

No-follow backlink

No-follow backlinks are not valuable, they are simply a way to tell search engines to ignore a particular link.

Google officially defines a no-follow tag as a means for webmasters to tell search engines don’t follow links on this page or don’t follow this specific link.

Benefits of backlink for search engine optimization

High-quality backlinks can help your website get to the first page of the search engine. Also, drive more traffic to your site.

1. Promotion
Useless content with tons of readers is better than quality content with no single reader. You need sites that will be pointing to that well-written content on your web page.

Building links to your website will not online drive traffics to your website but also give you brand exposure.

2. Referral traffic
You can either get search engine, direct, social, or referral traffic to your website. Referral traffic is those visitors you get from other people’s website through link building or the owner of the site find your content relevant. Then decide to point to that particular content.

3. Brand authority
If popular websites are linking to a post on your website when people see that post. It will make them know that your site also provides quality content.

This will make some of them keep coming back to your website.

4. Relationship
Link building will help you to grow new relationships with other website owners and also their readers.

When they find your link on another site. Most of them will want to know the person behind that quality content.

They can also subscribe to your newsletter or follow your social media accounts.

Best backlink tools for SEO

1. Semrush
Inside the Semrush SEO tool, you can find the Backlink analysis tool, a powerful tool to get tons of data about backlinks from any website.

The analysis tool has up to 26,5 trillion backlinks databases. This tool will reveal to you new and lost backlinks.

Authority ranks of all referrals, the evolution of backlink generating processes, and more.

2. SE Ranking
SE Ranking backlink checker uses Google Webmaster Tools data to look for incoming links to your website or your competitor’s site.

This generates a profiled link analysis that shows follow/nofollow attributes, index/no-index, cached/not-cached, domain authority, anchor text, social popularity, Alexa rank, and many more.

3. LinkMiner
LinkMiner has a huge database that you can never imagine, by just typing the domain name of your competitors.

It can be fast in evaluating domains with renowned metrics like Citation flow, Trust flow, and more.

How to check backlink using Google Search Console

Google Search Console provides you with your website’s organic traffic data and overall performance without charging you a penny.

All you have to do is just signup, verify ownership of your site and start using the free tool. Once you login to the tool, on the sidebar you will see the “Links” button, click on it.

There are numbers you will see below “External links” this shows you the number of quality backlinks to the website.

google search console link checker

The main three things you need to focus on are the Top linked page, Top linked sites, and Top linking text.

If you are a beginner on the Search Console, start with the Top linked page report.

search console external link

You can click on any URL to see the websites that a linking to a specific page.

search console links

Then click on any website to see its page that is linking to the page.

How to get backlinks

Creating backlinks manually

This type of backlink is when you visit another website that allows you to add your link on their site without paying, for example, submitting your link to a business directory, dropping comments on other people’s blogs, and replying to a forum posts with your link on your write-ups.

Earning backlinks

This method will help increase your domain authority, when people read your content and decide to link back to you from their own website, it will give you more brand exposure and also make search engines know that the content is valuable.

Building backlinks

When you reach out to other website owners, editors, or webmasters to ask to link to your web page, what you are actually doing is link building, and to achieve that, you need to have quality and engaging contents on your website that will be valuable to their audience.


A backlink is very important to help your website rank in Google and other search engines, but you have to know that all backlinks are not the same.

Some may ruin your hard work, while some will favor you. When building backlinks, make sure the website is good in the eyes of search engines before you tap that little juice from them.

Popmati Emebu

Entrepreneur, Writer, Digital Marketer, Web Developer, Insightful Teacher and Blogger...

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