Keyword Research Tutorial For Easy Ranking On Google

  • SEO
  • 11 mins read

In this keyword research tutorial, you are going to learn how to find the best keywords for boosting your traffic and generating passive income.

You will also get my 5 best keyword research strategies that help my blog content rank higher in search results.
Keyword research for SEO involves using keyword research tools to check some of these different metrics. Like search volume, keyword difficulty, and easy-to-rank keyphrases.

Basically, it’s important to understand the meaning behind search and search intent. So there are some specific types of search intent and how to find each of them with keyword research tools.

Types of search intents:

Transactional keywords – This type of keyword is for people who search for products to buy. For example, web users make go to Google and search for ” best credit cards” or ” best web hosting”.

Informational keywords – This type of keyword is for showing people how to do things like tutorials, tips, and guides.

Now you have seen some of the different types of search intents. So let’s go more in-depth about what keyword is all about.

What is a keyword

Keywords are simply phrases or words that people type in search engines to get answers to their questions.

Let’s say you have a website that talks about pets and all your post are focused on the keyphrase ‘how to take care of your pet’.

When someone visits the Google search engine and types that key phrase. Your blog is likely to appear in the first position of the search result if your website is well-optimized.

So keywords are those terms people type in the search bar to get solutions to their problems or find products to purchase online.

Why is keyword research so important?

Keyword research will help you to better understand the way your target audience describes your service or products. It will also make you see how people ask search engine questions to get information on your topics.

Finding out the terms and phrases people mostly type in search engines for answers. Will help you to know how to prepare your content to match their queries and also optimize your web pages.

Keyword research and optimization work together, so if you really want to rank higher in the google search result.

You will need to understand how to use keywords in your content. A report on backlinks shows that most sites that appear in search results contain specific keywords.

It is very important to make out time to choose the best keyword before writing your content. There are some issues you may face if you pick random keywords. These issues are:

  • Low search volume: generate less traffic.
  • High competition: reduce your chances of page ranking.
  • Irrelevant to the topic: high bounce rate.
  • Incorrect use of primary and secondary keywords: poor SEO optimization.

Types of keywords in SEO

The different types of keywords are

1. Short-tail keywords

This kind of keyword is mainly a combination of 1-2 phrases, for example, “car”, “shirt”, and “pet”. It has high search volume and highly competitive.

Most people who type short-tail keywords in search engines are not specific about what they are looking for. They are not sure of the kind of product or brand they want.

This type of keyword is very hard for your blog to rank in the number one spot in search results. But even if you manage to win the top spot and get thousands of visitors to your site you might not get your target clients.

The short-tail keyword might give you huge traffic but their conversion rate is very low than focused keywords.

2. Long-tail keyword

Long-tail keywords are a combination of 3 or more words that are more specific than short-tail keywords. For example, “cheapest hosting companies”, “best blogging platform”, and “how to get website traffics”.

The people who are typing this kind of keyword in the search bar know exactly what they want. Long-tail keyword has low competition

A long-tail keyword may not give you high traffic like a short-tail keyword. But it is very easy to rank and very good in conversion rate if you target the right audience with the proper long-tail keyword.

3. Branded keyword

This type of keyword is mainly focused on getting more brand exposure because it is a phrase that contains your brand or business name.

When someone visits a search engine and types in your brand name. It shows that they have your brand in mind.

But might want to find out more about the business such as your location. How legit is the business, and more. Your brand will always rank first in search results if it is unique.

4. Geo-targeting keyword

The geo-targeting keyword is mainly focused on phrases that target a particular location. It can be very beneficial for local business owners.

For example. If you are a web service provider or web designer and you want to target people in your area.

You should include your location in your keyword like “web designer in Lagos Nigeria”, this way, you will get more targeted clients to your website. Who might need your service.

Best keyword research tools

Here are the list of the best free keyword research tools and paid keyword research tool.

1. Google’s keyword planner

Google keyword planner is a free SEO tool. Though before you can use it you need to gain access to your Google Adword account.

You are not going to spend any money to be able to use the google keyword planner tool. Click here to gain access.

google keyword planner


This keyword tool will provide you with a comprehensive list of highly relevant keyword suggestions to build and increase your message and also connect with your target audience. click here to use it.


3. H-supertool

H-supertool keyword research tool uses Google autocomplete to create a list of relevant keywords for any topic or phrase you enter. Click here to use it.

what is keyword - h-supertool

4. Semrush

This is one of the recommended keyword tools by industry experts, though it is actually not free. If you want to get an in-depth insight into the keyword you are targeting then the price is worth it.

This one platform contain SEO, content marketing, PPC, social media marketing, and competitor research tool. Use Semrush

how to use semrush find keyword

How to perform keyword research

By now you must have understood what is keyword and how it works. Let’s see how you can perform keyword research and get relevant keywords for your target market and audience.

Am going to use Semrush to show you how to get keywords. But you can use other tools that are listed above.

To get started click here to create a Semrush account. When your registration is successful, you will see the keyword search bar.

What is keyword - semrush

The search bar is where you will enter the keyword you want to target for example enter “how to blog” and click the search button to get results. Below you will see the output of the search.

what is keyword - semrush search

Volume: this section will show you the monthly search number of this keyword in the United State alone, you can choose another country to see the monthly search volume for that country.

Global volume: This is the global monthly search volume, this part is not just for a particular country but the world at large.

Keyword difficulty: this part will tell you how difficult it will be for your website to rank for that keyword. If you are a beginner look for keywords that have keyword difficulty of 12% and below.

CPC: the CPC means cost per click, which tells you how much it will cost if a client clicks on any ads that contain that keyword. Though the CPC cost will not be high in some countries.

Conclusion: Keyword research is essential for bloggers and business owners to get their target audience and generate traffic for their websites to gain more revenue.

How to find trending keywords

The best way to find trending keywords is to use Google Trends. Google trend has all the features that know the latest keyword with high search volume around the world.

So to find something new, you can go to Google trend and enter any keyword and it will show you the current breakout keyphrase.

For example, if you enter “web3”. You will see the latest performance of the keyword in various locations.

google trend keywords

When you scroll down to related queries you will see all the latest breakout trends. Those breakouts are the latest trending keywords.

Using Google Trends will help you find new emerging keyphrases that you can easily rank for on the search result page (SERP).

Competitor analysis

Competitor analysis is another great way to do keyword research. It is done by looking at competitions in your niche to find out what they have written before that is performing well in search results. This will help you come up with easy-to-rank keywords.

Keyword research methods:

There are two main keyword research methods used by professional bloggers.

1. Finding keywords ourselves: Using seed keywords to get our own easy-to-rank keywords and creating our own path.

2. Competitor analysis: Find out what other people in our niche have written.

You can use Semrush to analyze your competitor’s best-performing pages in search engine results. Go to Semrush and enter your competitor’s URL. Then scroll down to Top Organic Keywords

competitor analysis

You can see what your competitors are ranking for and their positions on the search engine results page. You can also use Google to spy on your competitors.

Check Google ranking for keyword

Another great way to analyze your competitors is to check page ranking for keyword. So go to Google and enter the competitor’s URL and target keyword. for example site:competitorurl keyword.

analyze competitor with google

You can see all the articles they have written related to the target keyword. The main goal of analyzing the competitor in your target niche is to generate keyword ideas from their own ranking articles.

Ranking for keyword

So you have your target keyword and you have checked the competition analysis using Semrush and Google. But the big question is are you going to rank for that keyword?

Most new bloggers don’t rank on search results because they target highly competitive keywords. For example when you g to Semrush and search for how to start a blog.

keyword difficulty

From the Semrush result, you will see the keyword difficulty is high and it’s very hard to rank for new blogs.

So scroll down from the result to check website ranking for the keyword. You will the URLs that are occupying the first page of Google search results.

check website ranking for keyword

Basically, the best way to do keyword research is to find the website that is currently ranking for that specific keyword. You need to check their content and the backlink profile. If high authority sites are ranking for that keyword it will be very hard for a new blog to rank for it.

So you can use Moz domain authority checker to see the DA of the websites that are ranking for the specific keyword. If all the sites ranking higher for that keyword has domain authority above 40% then it will be very hard for domain below 20% to outrank them.

Look for sites that are ranking but are not authoritative, check their DA and domain rating. So if you create quality content and build quality links, you can rank above these websites.

Final thought on keyword research

Look for lower domain authority and domain rating websites on the search to make sure that new blogs can rank for that keyword.

Find keywords with a decent amount of search volume like 2000 to 5000 monthly searches. Each keyword’s performance will depend on the niche.

This keyword research tool will show you all the details you need to know about the keyword. But ignore the transactional and informational search intent behind the keyword and produce wrong information. Then it will be hard for your blog to rank.

Expand your knowledge, Read these useful guides:

Popmati Emebu

Entrepreneur, Writer, Digital Marketer, Web Developer, Insightful Teacher and Blogger...

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