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What is a keyword and how to find a keyword

The basic keyword guide

If you are new to blogging or digital marketing you must have heard most gurus talking about keywords and the benefit of using them to generate traffic for your website.

As a beginner, you may be confused at first or may think it is hard to understand what a keyword is all about and might also think it is hard to use.

This content will give you the proper explanation of keywords and you will also learn how to find keywords for your blog post.

What is a keyword

Keywords are simply the phrases or words that people type in search engines to get answers to their questions.

Let’s say you have a website that talks about pets and all your post are focused on the phrase ‘how to take care of your pet’.

When someone visits the Google search engine and types that phrase. Your blog is likely to appear in the first position of the search result if your website is well optimized.

So keywords are those terms people type in the search bar to get solutions to their problems or find products to purchase online.

Why is it so important

Keyword research will help you to better understand the way your target audience describes your service or products. It will also make you see how people ask search engine questions to get information on your topics.

Finding out the terms and phrases people mostly type in search engines for answers. Will help you to know how to prepare your content to match their queries and also optimize your web pages.

Keyword research and optimization work together, so if you really want to rank higher in the google search result.

You will need to understand how to use keywords in your content. A report on backlinko shows that most sites that appear in search results contain specific keywords.

Types of keywords for SEO

1. Short-tail keywords

This kind of keyword is mainly a combination of 1-2 phrases, for example, “car”, “shirt”, and “pet”.

Most people who type short-tail keywords in search engines are not specific about what they are looking for. They are not sure of the kind of product or brand they want.

This type of keyword is very hard for your blog to rank in the number one spot in search results but even if you manage to win the top spot and get thousands of visitors to your site.

You might not get your target clients. The short-tail keyword might give you huge traffic but their conversion rate is very low than focused keywords.

2. Long-tail keyword

Long-tail keywords are a combination of 3 or more words that are more specific than short-tail keywords. For example, “cheapest hosting companies”, “best blogging platform”, and “how to get website traffics”.

The people who are typing this kind of keyword in the search bar know exactly what they want.

A long-tail keyword may not give you high traffic like a short-tail keyword. But it is very easy to rank and very good in conversion rate if you target the right audience with the proper long-tail keyword.

3. Branded keyword

This type of keyword is mainly focused on getting more brand exposure because it is a phrase that contains your brand or business name.

When someone visits a search engine and types in your brand name. It shows that they have your brand in mind.

But might want to find out more about the business such as your location. How legit is the business, and more. Your brand will always rank first in search results if it is unique.

4. Geo-targeting keyword

The geo-targeting keyword is mainly focused on phrases that target a particular location. It can be very beneficial for local business owners.

For example. If you are a web service provider or web designer and you want to target people in your area.

You should include your location in your keyword like “web designer in Lagos Nigeria”, this way, you will get more targeted clients to your website. Who might need your service.

1. Google keyword planner

Google keyword planner is very to use. Though before you can use it you need to gain access to your Google Adword account.

You are not going to spend any money to be able to use the google keyword planner tool. Click here to gain access.


This keyword tool will provide you with a comprehensive list of highly relevant keyword suggestions to build and increase your message and also connect with your target audience. click here to use it.

3. H-supertool

H-supertool keyword research tool uses Google autocomplete to create a list of relevant keywords for any topic or phrase you enter. Click here to use it.

what is keyword - h-supertool

4. Semrush

This is one of the recommended keyword tools by industry experts, though it is actually not free. If you want to get an in-depth insight into the keyword you are targeting then the price is worth it.

This one platform contain SEO, content marketing, PPC, social media marketing, and competitor research tool. Use Semrush

how to use semrush find keyword

How to perform keyword research

By now you must have understood what is keyword and how it works. Let’s see how you can perform keyword research and get relevant keywords for your target market and audience.

Am going to use Semrush to show you how to get keywords. But you can use other tools that are listed above.

To get started click here to create a Semrush account. When your registration is successful, you will see the keyword search bar.

What is keyword - semrush

The search bar is where you will enter the keyword you want to target for example enter “how to blog” and click the search button to get results. Below you will see the output of the search.