what is wordpress theme

What is WordPress Themes: A Guide for Beginners

WordPress, the backbone of countless websites on the internet, is the go-to choice for anyone looking to create a website. 

With over 40% of websites built using WordPress, it’s clear that this platform is a powerhouse. But what makes WordPress so popular? In a word: flexibility. 

With WordPress, you have the freedom to create and design virtually any website you can imagine. 

However, one fundamental component of crafting your dream website with WordPress is choosing the right theme. 

In this article, we’ll explain what a WordPress theme is in simple terms and help you choose the perfect theme for your website or small business based on your preferences and experience.

What Is WordPress Themes?

A WordPress theme is like a set of instructions for your website’s appearance. It consists of template styles, design elements, and other files that determine how your site looks and feels. 

This encompasses everything from color schemes and typography to page structure and responsiveness across various devices (mobile, tablet, and desktop). 

The beauty of WordPress themes lies in their endless customizability, allowing you to mold your website into precisely what you envision.

How to Use WordPress Themes:

To access, locate, and change your WordPress theme, follow these steps:

Log into your WordPress backend.

Go to “Appearances” and select “Themes.”

Here, you’ll see your current active theme.

Click “Add Theme” to explore and install new themes.

Once you find a theme you like, click “Install” and then “Activate.”

It’s worth noting that changing your theme after you’ve already started building your website can potentially disrupt the layout and content. Always backup your site before making significant theme changes.

Recommended Themes:

For small businesses, some excellent free themes include:

Astra: Ideal for both service and product-based businesses, Astra offers a library of pre-built websites to expedite your site-building journey.

OceanWP, Neve, and Sydney: These themes provide fantastic options for small businesses and offer premium versions for more advanced customizations and support.

If you’re willing to invest in a premium theme with a built-in page builder for easy customization, consider Divi. It’s user-friendly, offers powerful customization options, and comes with a visual page builder.

Using Page Builders:

To simplify the design process, consider using page builder plugins like Elementor (free) or the Divi page builder (paid). 

These tools enable you to design your website visually from the front end. Here are tutorials to get you started with each:


Choosing the right WordPress theme is a crucial step in creating your dream website. Whether you opt for a free or premium theme, you can make your life easier by using page builder plugins like Elementor or Divi for added customization control. 

With the right theme and tools at your disposal, you’re well on your way to building a stunning website that perfectly represents your brand or business.

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