In this guide, you will learn how to use the Yoast SEO WordPress plugin.
Maybe you have just created your blog or have an old website but not getting enough organic traffic because of proper SEO knowledge. Definitely, you are not the only one facing this issue, many marketers and bloggers find it difficult to solve.
You might also have heard some experts talking about Yoast SEO in their search engine optimization tutorials. I know most of you will be wondering what this tool is all about.
So in this content. I will explain what Yoast SEO is all about. Then give you a step-by-step guide on how to use this wonderful WordPress plugin to implement your website SEO.
What is Yoast SEO?
Every WordPress website owner needs to install an SEO plugin if they really want their site to rank well in search engines. So Yoast SEO is one of the most popularly used search engine optimization plugins in WordPress. This plugin is widely used is because of its user-friendly features and simplicity in implementation.
1, Related keyword
If you are using the free version then you are limited to use one focus keyword in your content. But the premium version gives you access to add more related keywords to your main focus keyword.
For instance. If your main keyword is “blogging” you can also include ‘bloggers’ as a related keyword to reach a wide range of audiences.
2, Find top-ranking keywords
The Semrush tool in Yoast SEO helps in getting the data about your keyphrases. Improve the performance of your content by including the related keywords people are typing in the google search bar. Related keyword feature is only available for premium Yoast users.
3, Internal linking
Internal linking is very important in boosting your site ranking because it helps to make search engines better understand your website structure.
It can be very annoying to add links by yourself but with the help of the internal linking feature in premium Yoast SEO. The work will be easier. The feature analyzes your content and suggests links related to the post you are writing.
4, Works in any WordPress editor
If you are not familiar with the new block editor in WordPress. Yoast SEO will guide you in properly optimizing your content.
Even in the classic editor, the plugin will still help you to improve your post. Yoast SEO also works well in Elementor.
There are many Yoast SEO plugin features and benefits on their official website.
How to install the Yoast SEO plugin
To be able to use the Yoast plugin, you have to first install it on your WordPress website. So simply login to your WordPress dashboard and Go to the “Plugins” tab, then click on “Add New”.
On the right-hand side of the screen, you will find a search bar. Then type in Yoast SEO to install it directly from your admin panel
You can also download the Yoast SEO from the WordPress directory and upload it manually to your WordPress website.
To do this, click on the “Upload Plugin” at the upper-left on the screen. Then select the plugin zip file you downloaded to your computer.
Once you are done installing the plugin, you will see a blue button tagged “Active” click on it. After it has successfully activated, you can now use it to optimize your website.
Now let’s get started on how to use the Yoast SEO plugin to optimize your website to gain search engine ranking.
How to setup Yoast SEO
Most people think this plugin is hard to use because of the multitude of settings that come with the plugin. I know as a beginner. The settings may be hard for you to understand. But this free guide will help you use it like a pro. So read to the end so that you will learn how to optimize your website to rank higher in search engines.
1, General Settings
You can access the general settings by navigating to the Yoast SEO Dashboard, after that, click on the “General” tab at the top. From there you will see some of the default settings.
The “Your info” tab, is where you will adjust your website name and also give an alternative name for the site. You will also add a company or a person, which will help to increase your search engine presence.
If you are using Google Webmaster Tools and any of the tools listed above you can link your accounts to their section.
These tools help to show you the analytics data and insight into how your website is performing on different search engines.