Youtube SEO Best Pratice 2024

youtube seo

In this tutorial, I’m going to show you how to do YouTube SEO to rank your videos in YouTube search. 

We’ve used this exact process to rank number one for all of the most coveted keywords in our niche, such as SEO, search engine optimization, keyword research, link building, technical SEO, content marketing, internet marketing, online marketing, and many more.

What is youtube SEO

YouTube seo optimization is the practice of optimizing your videos, channel, and content strategy to increase visibility and rank higher in YouTube search results. The goal of YouTube video SEO is to ensure that your videos are easily discoverable by users who are searching for content related to your niche.

Importance of YouTube SEO

Now, you might be thinking, “Why is YouTube SEO important when the most views come from suggested and browse features?”. There are three critical reasons why you should have a YouTube SEO strategy, especially if you’re trying to get initial traction for your videos:

  1. Subscriber Base and Library: Suggested and browse views usually require an existing subscriber base and a library of relevant videos.
  2. Consistent Views: Search views are super consistent, leading to a steady increase in subscribers, assuming you deliver on the title of your video.
  3. High Average View Durations: Search views, especially for how-tos, tutorials, and tips videos, tend to have higher average view durations. 

Alright, enough of the flexing. Let’s dive straight into the YouTube SEO tips and processes that will help you rank your videos #1.

YouTube Keyword Research

Effective keyword research is crucial for optimizing your YouTube videos and increasing their visibility in search results. By identifying the right keywords, you can ensure your content reaches a broader audience and attracts more views. 

In this section, we’ll explore three powerful methods for discovering popular and relevant keywords: YouTube Autosuggest, Google Trends, and specialized keyword tools like TubeBuddy, vidIQ, and Ahrefs Keywords Explorer. 

These strategies will help you uncover valuable keyword ideas, understand their popularity, and select the best terms to target for your video content.

YouTube Autosuggest

YouTube Autosuggest is a feature that provides a list of popular queries as you start typing a keyword into the YouTube search bar. This is an excellent starting point for keyword research because it shows what other users are searching for, giving you insight into popular and trending topics.

Begin by typing a broad keyword related to your niche. As you type, YouTube will generate suggestions based on what users are commonly searching for. Note down these suggestions as potential keywords for your video.

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Google Trends

Google Trends is a tool that helps you gauge the relative popularity of keywords over time. By setting the search mode to YouTube search, you can see how often specific terms are being searched for on YouTube.

Enter your keywords into Google Trends and analyze the data to see how their popularity has changed over time. This can help you identify rising trends or seasonal interests. Although Google Trends shows relative popularity rather than absolute search volumes, it provides a useful comparison between different keywords.

Keyword Tools

Tools like TubeBuddy, vidIQ, and Ahrefs Keywords Explorer offer more advanced keyword research features. These tools provide keyword ideas, search volume estimations, and other important metrics that can help you refine your keyword strategy.

TubeBuddy: After installing the Chrome extension, use the Keyword Explorer feature to search for a broad keyword. TubeBuddy will provide scoring metrics, the number of videos in the search results, and estimated monthly search volume. Use the Video Topics tab for additional keyword ideas.

vidIQ: Log in to your vidIQ account and use the Keywords feature to enter a broad keyword. vidIQ offers a comprehensive list of keyword ideas and related metrics, although the search volume estimations may not be entirely accurate.

Ahrefs Keywords Explorer: Select YouTube as the search engine, enter your keyword, and run the search. Ahrefs provides detailed metrics, including search volumes for specific countries and global search volumes. The Matching Terms report offers a vast array of keyword ideas with numerous filtering options.

Using these YouTube SEO tools, you can generate a list of potential keywords, analyze their popularity, and choose the most effective ones for your video content.

Choosing a Topic

Selecting the right topic is essential for creating content that ranks well in YouTube search results. Here are three key steps to help you choose a topic strategically:

Private Browsing

Use private or incognito browsing mode to search for your chosen keyword. This prevents your personal search history and preferences from influencing the search results, giving you a more accurate view of what typical users see.

Open a private browsing window in your web browser, then type your keyword into the YouTube search bar. This will help you identify popular videos and common formats for your topic without the bias of personalized results.

Analyze Top Videos

Examine the top three videos that appear for your keyword. Pay attention to their format (e.g., tutorial, list, review) and assess the competition by looking at the size and authority of the channels that created them.

Look for patterns in the top-ranking videos, such as whether they are all step-by-step guides or primarily reviews. Also, check the number of subscribers and the overall content focus of the top channels. This helps you understand what works well for that keyword and the level of competition you’ll face.

Also Read  Effective YouTube Video Promotion Strategies

Feasibility

If you have a smaller channel, target less competitive keywords to improve your chances of ranking well. Competing directly with large, established channels for highly competitive keywords can be challenging.

Use the information gathered from the previous steps to identify keywords that still have a decent search volume but are less saturated with high-authority videos. This strategic approach allows smaller channels to gain visibility and gradually build their audience.

These steps can help you choose a topic that is both relevant to your audience and feasible for your channel to rank for, leading to better visibility and growth on YouTube.

Creating High-Performing Videos

To succeed on YouTube, your videos need to be engaging, retain viewers, and encourage them to take action. Here’s how to create high-performing videos with a focus on scripting and structuring your content:

Scripted Content

Writing a script for your videos, especially educational ones, helps you stay on track and ensures that you cover all the necessary points. This is crucial for maintaining high retention rates and average view durations, as it keeps your content concise and engaging.

Plan your video in advance by writing a detailed script. This helps you avoid unnecessary tangents and ensures that you deliver a clear, focused message. Practice your script to maintain a natural delivery when recording.

Video Structure

The structure of your video plays a crucial role in keeping viewers engaged and delivering a clear, cohesive message. By organizing your content into a well-defined format, you can ensure high retention rates and viewer satisfaction. 

Here’s how to structure your videos effectively.

Intro

The introduction is your first chance to grab the viewer’s attention. It should be engaging and provide a compelling reason for viewers to keep watching.

Start with a hook that directly addresses the viewer’s problem or need. Introduce the topic and briefly explain what they will gain from watching the video. For example, mention a specific benefit or outcome they can expect.

Body

The main content of your video should deliver on the promise made in the title and intro. Focus on covering both the technical aspects and engagement factors to keep viewers interested.

Break down the content into clear, logical sections. Use visuals, examples, and demonstrations to explain complex concepts. Incorporate keywords naturally into your dialogue to enhance SEO. Maintain a balance between providing valuable information and engaging the audience with your personality and presentation style.

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Outro

The conclusion of your video should reinforce the main points and include a strong call-to-action (CTA) or summary to guide viewers on what to do next.

Summarize the key takeaways from the video. Encourage viewers to like, comment, and subscribe. Direct them to additional resources or related videos for further learning. A clear CTA, such as asking viewers to visit your website or follow your social media channels, can help drive engagement and build your audience.

Technical Aspects of the Video

To optimize your video for YouTube SEO, focus on these technical aspects:

Keyword Usage: Naturally incorporate your target keyword and related terms throughout your video. Mentioning these keywords helps YouTube understand the content and relevance of your video, which can improve its ranking in search results.

Visuals: Use matching visuals to enhance the content. Google analyzes both audio and visual elements of your video to determine its context and relevance. Including relevant visuals, such as objects, animations, or on-screen text, can help reinforce your message and improve your video’s SEO.

Engagement Factors

To create a high-performing YouTube video, focus on these engagement factors:

Retention: Keep viewers engaged to maintain high retention rates. This means your video should be interesting and valuable enough to keep people watching until the end. High retention rates signal to YouTube that your content is engaging and relevant, which can boost your video’s ranking.

View Duration: Aim for longer average view durations by keeping your content relevant and on-topic. The longer people watch your videos, the better they will perform in YouTube’s algorithm. Stay focused and avoid unnecessary tangents to keep your audience’s attention.

CTR (Click-Through Rate): Craft compelling thumbnails and titles to increase your video’s CTR. A high CTR means more people are clicking on your video when it appears in search results or recommendations. Eye-catching thumbnails and intriguing titles can make your video stand out and attract more viewers.

Final thought…

Mastering YouTube SEO is essential for maximizing your channel’s visibility and growth without investing in Youtube promotion. By focusing on effective keyword research, strategically choosing your video topics, and creating high-performing content, you can significantly improve your chances of ranking #1 in YouTube search results. 

Engage your audience with well-structured, scripted videos that maintain high retention rates and view durations. Utilize compelling thumbnails and titles to boost your click-through rates. With these strategies, you can build a strong foundation for your channel, attract consistent views, and steadily grow your subscriber base.

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